Cheryl Kees Clendenon

Disruptive Reinventor

INTERIOR DESIGN BUSINESS COACH | DAMN GOOD DESIGNER®

| CEO OF WORKING DESIGN FIRM & RETAIL SHOWROOM |

INDUSTRY WRITER | SPEAKER

Founder of THE DESIGN PARADIGM™ & Damn Good Designer®

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A 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room.

AND EARN THE TITLE OF DGD® WITH OUR CERTIFICATION!

 

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Have you heard? Damn Good Designer now has a podcast! Click below to listen on your favorite platform!

 

The Reinvention Starts Here!

DISRUPTIVE DISOBEDIENCE TO INDUSTRY NORMS. 

IT WILL BE NEARLY IMPOSSIBLE FOR YOU NOT TO SCALE THE GROWTH OF YOUR DESIGN FIRM WHEN YOU REFRAME AND REBALANCE YOUR APPROACH TO RUNNING A BUSINESS.  

THE MOST UNCONVENTIONAL AND DYNAMIC BUSINESS AND MARKETING COACHING FOR INTERIOR DESIGNERS BEGINS WITH THIS CLICK.

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Megan Daughtry

TDP Designer - Class of 2023

"I just had to share the great news! I just got off a follow up call with new clients after they received their visual fee proposal. They said it was very organized and easy to follow and they are ready to sign a contract!!!! Woohoo! The fee is $17k + hrly PM and a $75k minimum spend!
I’m so grateful you are providing us TDP folks, your process documents and training us on how to implement them. I’m benefiting from all the things you’ve figured out works and gifting us with these resources!"

Michelle G.

TDP Designer - Class of 2023

"I have been in business for many years and periodically like to reevaluate the way I do things. This course is a reevaluation on steroids as it analyzes every aspect of the business.

I have done proposals in the past but NEVER like this!!  I love the idea that the flat fee visual scope of work is consistent with our design aesthetic…it makes so much sense and am working on the templates to make it my own!"

 

Sunita Sapru

TDP Designer - Class of 2023

"Signed my first full design service client of 2023! 6 months after enrolling in the TDP and 3 months of implementing everything I have learnt so far--it happened!! I have now officially made double of what I invested in the TDP.

Thank you Cheryl you have taught me how to respect my clients, their money and their vision and you have taught me how to respect my business. No one can teach the business of doing business like you and there is nothing else out there like TDP!"

Find Your Sweet Spot

More Community

SMALL BUSINESS

THINK BIG

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Our free facebook group we share best practices in an REAL DEAL honest effort to help each other rise to the top and achieve goals and how this ties into the business of design, buying, selling, promotion and the nitty gritty of day to day issues.

+ No-nonsense discussions about business

+ Small business strategies 

+ Fearless guerilla marketing ideas

+ Profitability for today--and the future

 

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More Education

JOIN THE

BUSINESS OF KITCHEN & BATH DESIGN

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How to become the expert in the room. Gain extended knowledge in kitchens, baths, remodels, and new construction and how to anticipate the needs of clients and contractors. This is your opportunity to discover The Design Paradigm in a smaller commitment with a more self guided specific topic reinvention immersion.

+ Live workshops that deep dive into 10 subjects

+ 22 Written 200+ page workbooks to keep for a lifetime

+ Self-contained video teaching - over 50 topics!

+ Templates, spreadsheets, case studies and more deliverables!

LEARN MORE ABOUT KITCHEN & BATH

More Knowledge

JOIN THE

DESIGN PARADIGM

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A powerful and comprehensive group coaching program. This is the real deal in running a successful business with a proven model. 

We want to see you there--and we'll be right along your side--a partner in your growth.

+ Live workshops that deep dive into the 60+ subjects

+ 12 Written 200+ page workbooks to keep for a lifetime

+ Self-contained video teaching - over 300 topics!

+ Templates, forms, spreadsheets, checklists and more deliverables!

LEARN MORE ABOUT TDP

More Sanity

OUR VIRTUAL BOX OF

BRILLIANCE (BOB)

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BOB delivers the honest and direct approach you have come to know with Cheryl and Liz. 

This is our way of reaching more people who own small businesses and want to scale to the next level.

 

+ Monthly zoom call on issues with deal with daily

+ Outline Canva PDF of call

+ Access to private Facebook community

+ Daring you to challenge the status quo of design

LEARN MORE ABOUT BOB

Who am I?


Cheryl Kees Clendenon

A well known designer and  writer in the industry for several years and honored to be the 2021 Person of the Year from Kitchen and Bath Business.  My firm, In Detail Interiors, employs 8 people, has a retail boutique showroom, e-commerce, Candle Studio and I have been coaching interior designers since 2017. 
 
My approach is from a creative stance-always- and is unapologetic about often saying what others think. 
My ideas and insights in running a business and then-- promoting it-- work for those who commit to leading, willing to ask questions, are not afraid to go against conventions, and are passionate about growth in some way or another.
 
If you are ready to STOP chasing bright shiny things, listening to the gurus who play on your fears and desire for someone else to do the work for you then you might be in the right place. I am passionate about coaching interior designers and the success of small businesses. For me, it is a drug and I am hooked!
 
Want to read more about myself and my work wife Liz? Click below!

 

ABOUT US

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Our goal is to bring you creative ideas to help grow your business, marketing promotions, best practices and information about events and competitions and of course info about our vendors and their special promotions! 

 

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Do not practice safe mediocrity by embracing the standardized versions of what design means to others.

 

 

You are not for everyone.

And neither are we.

 

--DAMN GOOD DESIGNER®

 

FOLLOW US ON INSTAGRAM
"Rather than truly running a “business” that just happens to be interior design. Cheryl is the only coach that really resonated with me and this philosophy. Her business savvy and expertise is unlike anyone else I’ve seen. She is truly passionate about raising the bar for other designers and the industry; a terrific teacher and mentor."

- K. D.

Interior Designer

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