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The Damn Good Designer 

A multi faceted interior design business coaching program with many ways to get involved! 

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The design paradigm - OUR PREMIER PROGRAM

  A 12 month program to elevate your business with direct coaching from Cheryl Clendenon and Liz Lapan, live workshops.
This is focused on  growth and running a sustainable business.

 

LEARN MORE ABOUT OUR IN DEPTH COACHING ANNUAL PROGRAM
interior design business coach cheryl kees clendenon

Find Your Sweet Spot

Want to learn how to disrupt the status quo?

 JOIN THE DISRUPTIVE REINVENTION GROUP

FOR PRIVATE PODCASTS AND A
LIVE TOWNHALL TO TALK ABOUT IT! 

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Run a successful business that does not run you. Stay on top of all the things--because Cheryl is going to make sure you know the news, how it impacts you, and her experienced but frank take on it. Then we are going to talk about it---in a select group setting of your peers, in monthly town hall meetings and in private podcasts that are too hot for public ears. 

+ 3 pricing levels to choose from

+ 2 private podcasts a month

A digital, downloadable "hotsheet" focusing on topical issues and best practices

+ Private community group

+ Monthly town hall discussion

 

 

REINVENT YOUR BUSINESS
Want to maximize your profitability? 

JOIN THE BUSINESS SECTION 

MASTERING PROJECTING YOUR INCOME, THE MINIMUM EXPENDITURE AND ALL THINGS BUSINESS

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This is the business model that transforms your business into a growth machine. You can project income based on your projections even if you do not sell product.  This is about building the framework for your business and you cannot have one part without the other and you will see why I firmly believe this. 

People think they understand the minimum expenditure but many still mistake it for something entirely different than what it is. Learn the right way to manage this business model and make it a win/win for you and your client.

+ 5 Live workshops that deep dive into multiple subjects

+ Master flat fees and the minimum expenditure and how to set your business up for sustainable growth.

+ Self-contained video teaching - over 50 topics!

+ Templates, spreadsheets, CUSTOM calculators and more deliverables!

ENROLLMENT NOW OPEN!
Ready for
accelerated growth? 

JOIN THE
DESIGN PARADIGM

THE BEST WAY TO ELEVATE YOUR BUSINESS IN THE FASTEST POSSIBLE MANNER 

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A powerful and comprehensive group coaching program. This is the real deal in running a successful business with a proven model. 

We want to see you there--and we'll be right along your side--a partner in your growth.

+ Live Q & A workshops that deep dive into the 60+ subjects

+ Up to three 1:1s with Cheryl or Liz 

+ Self-contained video teaching - over 300 topics!

+ Templates, forms, spreadsheets, checklists and more deliverables!

 

 

 

BUCKLE UP FOR AN EPIC JOURNEY TO GROWTH

 

WANT TO GET TO KNOW CHERYL BETTER? JOIN SMALL BUSINESS THINK BIG -- OUR FREE FACEBOOK GROUP
WITH 3000+ MEMBERS!
 

We share best practices in an REAL DEAL honest effort to help each other rise to the top and achieve goals and how this ties into the business of design, buying, selling, promotion and the nitty gritty of day to day issues.

JOIN SMALL BUSINESS THINK BIG NOW!

 

 

 

 

 

By logging in to Damn Good Designer® and The Design Paradigm™ you agree to abide by the copyright agreement and terms of service located below and if you are paying monthly it is a binding agreement to continue.

Due to the digital nature of this content this makes it nonrefundable.

JOIN OUR WEEKLY GUIDE TO GREATNESS NEWSLETTER!

By Damn Good Designer®

interior design business coaching

SIGN UP FOR YOUR WEEKLY GUIDE TO GREATNESS

Join our inner circle and receive Cheryl's wit and wisdom every month.

Our goal is to bring you creative ideas to help grow your business, marketing promotions, best practices and information about events and competitions and of course info about our vendors and their special promotions! 

 

We won't send spam. Unsubscribe at any time.

Call To Action

 

Private podcasts too spicy for public consumption and then we are going to dig in and talk about it! 

 

The Reinvention Starts Here!

DISRUPTIVE DISOBEDIENCE TO INDUSTRY NORMS. 

IT WILL BE NEARLY IMPOSSIBLE FOR YOU NOT TO SCALE THE GROWTH OF YOUR DESIGN FIRM WHEN YOU REFRAME AND REBALANCE YOUR APPROACH TO RUNNING A BUSINESS.  

THE MOST UNCONVENTIONAL AND DYNAMIC BUSINESS AND MARKETING COACHING FOR INTERIOR DESIGNERS BEGINS WITH THIS CLICK.

LEARN MORE

Megan Daughtry

TDP Designer - Class of 2023

"I just had to share the great news! I just got off a follow up call with new clients after they received their visual fee proposal. They said it was very organized and easy to follow and they are ready to sign a contract!!!! Woohoo! The fee is $17k + hrly PM and a $75k minimum spend!
I’m so grateful you are providing us TDP folks, your process documents and training us on how to implement them. I’m benefiting from all the things you’ve figured out works and gifting us with these resources!"

Michelle G.

TDP Designer - Class of 2023

"I have been in business for many years and periodically like to reevaluate the way I do things. This course is a reevaluation on steroids as it analyzes every aspect of the business.

I have done proposals in the past but NEVER like this!!  I love the idea that the flat fee visual scope of work is consistent with our design aesthetic…it makes so much sense and am working on the templates to make it my own!"

 

Sunita Sapru

TDP Designer - Class of 2023

"Signed my first full design service client of 2023! 6 months after enrolling in the TDP and 3 months of implementing everything I have learnt so far--it happened!! I have now officially made double of what I invested in the TDP.

Thank you Cheryl you have taught me how to respect my clients, their money and their vision and you have taught me how to respect my business. No one can teach the business of doing business like you and there is nothing else out there like TDP!"

Who am I?


Cheryl Kees Clendenon

A well known designer and  writer in the industry for several years and honored to be the 2021 Person of the Year from Kitchen and Bath Business.  My firm, In Detail Interiors, employs 8 people, has a retail boutique showroom, e-commerce, Candle Studio and I have been coaching interior designers since 2017. 
 
My approach is from a creative stance-always- and is unapologetic about often saying what others think. 
My ideas and insights in running a business and then-- promoting it-- work for those who commit to leading, willing to ask questions, are not afraid to go against conventions, and are passionate about growth in some way or another.
 
If you are ready to STOP chasing bright shiny things, listening to the gurus who play on your fears and desire for someone else to do the work for you then you might be in the right place. I am passionate about coaching interior designers and the success of small businesses. For me, it is a drug and I am hooked!
 
Want to read more about myself and my work wife Liz? Click below!

 

ABOUT US
Cheryl Kees Clendenon - interior design business coach
damn good interior designer podcast

Have you heard? Damn Good Designer now has a podcast! Click below to listen on your favorite platform!

in detail interiors trade program
LEARN ABOUT OUR TRADE PROGRAM

 

Do not practice safe mediocrity by embracing the standardized versions of what design means to others.

 

 

You are not for everyone.

And neither are we.

 

--DAMN GOOD DESIGNER®

 

damn good designer cheryl clendenon
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"Rather than truly running a “business” that just happens to be interior design. Cheryl is the only coach that really resonated with me and this philosophy. Her business savvy and expertise is unlike anyone else I’ve seen. She is truly passionate about raising the bar for other designers and the industry; a terrific teacher and mentor."

- K. D.

Interior Designer

By logging in to Damn Good Designer® and The Design Paradigm™ you agree to abide by the copyright agreement and terms of service located below and if you are paying monthly it is a binding agreement to continue.

Due to the digital nature of this content this makes it nonrefundable.