a multi-faceted Interior Design Business Strategy Program
Selling Creativity & Positioning
for a Sustainable Future
Our focus is on specific ways to cultivate the best client relationships
AND to make money doing it with one on one guidance,
on demand trainings, & the business tools you need for growth.
This is nothing like you have heard before.
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EXPLORE OUR PROGRAMS
 The reinvention starts here!
DISRUPTIVE DISOBEDIENCE TO INDUSTRY NORMS.Â
IT WILL BE NEARLY IMPOSSIBLE FOR YOU NOT TO SCALE THE GROWTH OF YOUR DESIGN FIRM WHEN YOU REFRAME AND REBALANCE YOUR APPROACH TO RUNNING A BUSINESS. Â
THE MOST UNCONVENTIONAL AND DYNAMIC BUSINESS AND MARKETING COACHING FOR INTERIOR DESIGNERS BEGINS WITH THIS CLICK.
I'M READY TO LEARN!
Discover our Interior Design Business Strategy Programs
MEETING DESIGNERS WHERE THEY ARE!
 The Paradigm Shift
  6 months of business, marketing & sales
Fast tracking the changes you need to make NOW to set your business apart from your competition. This option will give you highlights of the Design Paradigm business model, marketing, sales, client management processes from discovery to installation.
It is a lighter version of the annual program and will be a quick start in the business realm for seasoned professionals and a more manageable amount of information for newer designers. It is a wonderful opportunity for designers who need help fast and are willing to put the time into it on their own with strategic assistance along the way. Â
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The Design Paradigm
Annual Program for One on One hybrid coachingÂ
  Our most successful program has undergone some changes for the fall. You are going to love it!
This is a hybrid one on one coaching opportunity combined with various other learning modalities. This program is not like any other out there. If you do the work with us then The Design Paradigm™ philosophy will deliver.
Plenty of opportunity for one on one discussions of specific problems and implementation. We got you covered and you are not alone. We are with you for the better part of a year helping you grow as your partner in this crazy business! Workbooks, group meetings and very specific one on one meetings designed to help move you to the next level with a partner by your side.Â
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The Paradigm Intensive
Annual One on OneÂ
  An intense immersive experience designed for you and about your specific business needs
This program is about envisioning, planning and then elevating your business to the next plateau and building a legacy business. A one year partnership specific to your firm and integrating The Design Paradigm® principles alongside one on one intensives throughout the year. This is the ticket to growing a sustainable business and being prepared for whatever gets thrown your way. My philosophy is the best way to work with an interior design consulting client is to get to know their business- how they operate- where the deficiencies are and what to do next to elevate to the next level. This is my preferred way to work.
Seasoned Designers -Â For some designers who have established firms, I am here to accelerate your growth with focused and specific plans for actionable results.
Designers changing direction -Â Other designers need guidance to add more services, refining their sales skills, increase marketing awareness- any of these areas are in my wheelhouse.
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Megan Daughtry
TDP Designer - Class of 2023
"I just had to share the great news! I just got off a follow up call with new clients after they received their visual fee proposal. They said it was very organized and easy to follow and they are ready to sign a contract!!!! Woohoo! The fee is $17k + hrly PM and a $75k minimum spend!
I’m so grateful you are providing us TDP folks, your process documents and training us on how to implement them. I’m benefiting from all the things you’ve figured out works and gifting us with these resources!"
Michelle G.
TDP Designer - Class of 2023
"I have been in business for many years and periodically like to reevaluate the way I do things. This course is a reevaluation on steroids as it analyzes every aspect of the business.
I have done proposals in the past but NEVER like this!!  I love the idea that the flat fee visual scope of work is consistent with our design aesthetic…it makes so much sense and am working on the templates to make it my own!"
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Sunita Sapru
TDP Designer - Class of 2023
"Signed my first full design service client of 2023! 6 months after enrolling in the TDP and 3 months of implementing everything I have learnt so far--it happened!! I have now officially made double of what I invested in the TDP.
Thank you Cheryl you have taught me how to respect my clients, their money and their vision and you have taught me how to respect my business. No one can teach the business of doing business like you and there is nothing else out there like TDP!"
Meet Cheryl ClendenonÂ
A well known designer and writer in the industry for several years and honored to be the 2021 Person of the Year from Kitchen and Bath Business. In Detail Interiors, employs 8 people, has a retail boutique showroom, e-commerce, Candle Studio and Cheryl has been working with Designers and Architects on changing up their business strategy since 2017.
Cheryl owns multiple businesses within a business, does not outsource any of the business nitty gritty and is the only coach to teach business, marketing, and sales with a 25 year history in behavioral economics.  Cheryl's approach is from a creative stance-always- and she is unapologetic about often saying what others think.Â
Her ideas and insights in running a business and then-- promoting it-- work for those who commit to leading, are willing to ask questions, not afraid to go against conventions, and are passionate about growth in some way or another.
If you are ready to STOP chasing bright shiny things, listening to the gurus who play on your fears and desire for someone else to do the work for you then you might be in the right place. Cheryl is passionate about helping interior designers and creating attainable success for small businesses.Â
Want to read more about Cheryl and her work wife Liz?
Click HERE
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Do not practice safe mediocrity by embracing the standardized versions of what design means to others.
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You are not for everyone. And neither are we.Â
"Rather than truly running a “business” that just happens to be interior design. Cheryl is the only coach that really resonated with me and this philosophy. Her business savvy and expertise is unlike anyone else I’ve seen. She is truly passionate about raising the bar for other designers and the industry; a terrific teacher and mentor."