Cheryl Kees Clendenon
Disruptive Reinventor
INTERIOR DESIGN BUSINESS COACH | DAMN GOOD DESIGNER®
| CEO OF WORKING DESIGN FIRM & RETAIL SHOWROOM |
INDUSTRY WRITER | SPEAKER
Founder of THE DESIGN PARADIGM™ & Damn Good Designer®
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A 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room.
AND EARN THE TITLE OF DGD® WITH OUR CERTIFICATION!
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The Reinvention Starts Here!
DISRUPTIVE DISOBEDIENCE TO INDUSTRY NORMS.
IT WILL BE NEARLY IMPOSSIBLE FOR YOU NOT TO SCALE THE GROWTH OF YOUR DESIGN FIRM WHEN YOU REFRAME AND REBALANCE YOUR APPROACH TO RUNNING A BUSINESS.
THE MOST UNCONVENTIONAL AND DYNAMIC BUSINESS AND MARKETING COACHING FOR INTERIOR DESIGNERS BEGINS WITH THIS CLICK.
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Megan Daughtry
TDP Designer - Class of 2023
"I just had to share the great news! I just got off a follow up call with new clients after they received their visual fee proposal. They said it was very organized and easy to follow and they are ready to sign a contract!!!! Woohoo! The fee is $17k + hrly PM and a $75k minimum spend!
I’m so grateful you are providing us TDP folks, your process documents and training us on how to implement them. I’m benefiting from all the things you’ve figured out works and gifting us with these resources!"

Michelle G.
TDP Designer - Class of 2023
"I have been in business for many years and periodically like to reevaluate the way I do things. This course is a reevaluation on steroids as it analyzes every aspect of the business.
I have done proposals in the past but NEVER like this!! I love the idea that the flat fee visual scope of work is consistent with our design aesthetic…it makes so much sense and am working on the templates to make it my own!"

Sunita Sapru
TDP Designer - Class of 2023
"Signed my first full design service client of 2023! 6 months after enrolling in the TDP and 3 months of implementing everything I have learnt so far--it happened!! I have now officially made double of what I invested in the TDP.
Thank you Cheryl you have taught me how to respect my clients, their money and their vision and you have taught me how to respect my business. No one can teach the business of doing business like you and there is nothing else out there like TDP!"
Find Your Sweet Spot
More Community
SMALL BUSINESS
THINK BIG
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Our free facebook group we share best practices in an REAL DEAL honest effort to help each other rise to the top and achieve goals and how this ties into the business of design, buying, selling, promotion and the nitty gritty of day to day issues.
+ No-nonsense discussions about business
+ Small business strategies
+ Fearless guerilla marketing ideas
+ Profitability for today--and the future
More Education
JOIN THE
BUSINESS OF KITCHEN & BATH DESIGN
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How to become the expert in the room. Gain extended knowledge in kitchens, baths, remodels, and new construction and how to anticipate the needs of clients and contractors. This is your opportunity to discover The Design Paradigm in a smaller commitment with a more self guided specific topic reinvention immersion.
+ Live workshops that deep dive into 10 subjects
+ 22 Written 200+ page workbooks to keep for a lifetime
+ Self-contained video teaching - over 50 topics!
+ Templates, spreadsheets, case studies and more deliverables!
More Knowledge
JOIN THE
DESIGN PARADIGM
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A powerful and comprehensive group coaching program. This is the real deal in running a successful business with a proven model.
We want to see you there--and we'll be right along your side--a partner in your growth.
+ Live workshops that deep dive into the 60+ subjects
+ 12 Written 200+ page workbooks to keep for a lifetime
+ Self-contained video teaching - over 300 topics!
+ Templates, forms, spreadsheets, checklists and more deliverables!
More Sanity
OUR VIRTUAL BOX OF
BRILLIANCE (BOB)
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BOB delivers the honest and direct approach you have come to know with Cheryl and Liz.
This is our way of reaching more people who own small businesses and want to scale to the next level.
+ Monthly zoom call on issues with deal with daily
+ Outline Canva PDF of call
+ Access to private Facebook community
+ Daring you to challenge the status quo of design
Who am I?
Cheryl Kees Clendenon
ABOUT US

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Do not practice safe mediocrity by embracing the standardized versions of what design means to others.
You are not for everyone.
And neither are we.
--DAMN GOOD DESIGNER®
"Rather than truly running a “business” that just happens to be interior design. Cheryl is the only coach that really resonated with me and this philosophy. Her business savvy and expertise is unlike anyone else I’ve seen. She is truly passionate about raising the bar for other designers and the industry; a terrific teacher and mentor."
- K. D.
Interior Designer
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