WHAT IT MEANs TO BE A
Certified Damn Good Designer™
AN ANNUAL BUSINESS GROWTH & STRATEGY PROGRAM for interior Designers
Building the Framework & Establishing a Solid Business Foundation
The most unconventional and dynamic business and marketing coaching.
Making a plan is vital to your success.
You want to know where your business is going in the next month, next year, and five years down the road that will give you more confidence in running your day to day business and be able to project profit consistently by creating a paradigm shift in thinking about important core elements of a creative focused firm.
You are committed for the year
--and so are we!
Running a interior design business is not a one-size-fits-all. You have a voice, a point of view and now want to reframe your business to align with that view that will make you stand out amongst your peers.
You are ready slay dragons and not be afraid of the next guy while doing it and embrace being extraordinary.
This is where The Design Paradigm™ comes in.
A 12 month business growth and strategy program
where interior designers transform the way they look at their business where they can position their unique value and manage a sustainable business poised for growth.
What makes you a
Certified Damn Good Designer™?
The following list below indicates what our designers have learned and excelled at in the last 12 months.
1
Completed a Detailed Business Assessment
In our multiple one on one meetings we focused on areas of strength and weaknesses and what we could to do create growth in ways that worked for them and determined ways on how to elevate their expert status.
2
Profitability &
Sales Strategies
Focused on core components of value creation and how to SELL it to the client as a win/win! This is different than what others talk about based on serious training in value based fees, behavioral economics and how this translates to a design firm.
3
Marketing & Proper Positioning
Marketing is engrained in the DNA of their business with our "everyday marketer" philosophy. As well as implementing and mastering the art of pricing, selling and marketing creativity with our mantra of establishing a "win win" for designers and the client.
4
The Business Playbook
Establishing key metrics designers need to be tracking, fun with your financials and books and how to project your income t We also worked on how to manage your books and what will make them a better business owner.
5
Systems &
Processes
Assessed the best ways to help balance the capacity of their business and creating repeatable processes to maximize the efficiency and effectiveness of the business. We also established a workflow for each project that caters to each individual design firm.
6
Construction & Project Management
An exploration of the critical core of how interior designs and contractors world's collide and what designers can do to prepare their client and the contractors themselves for the collaboration of the century. We also developed an understanding what project management is, its value and how to get paid for making the magic happen!
7
Hiring & Team Building
We determined the bedrock of the team's character, drive and abilities to truly achieve the goals that were set with the right people in tow!
While also establishing the building blocks to navigate the opportunities for efficiency, growth, forward thinking solutions and moving the needle forward with focus.
8
Products & Logistics
Differentiating what a designer offers to a client carries a lot of weight when product knowledge and access to resources is concerned. Fostering vendor relationships, genuinely knowing your stuff backwards, sideways and upside down and honing a skillset in learning how to specify, price, and offer a bomb procurement process in an effort take on bigger projects with more responsibility.
In order to earn this honored title
A 12 month hybrid curriculum of one on on coaching and group meetings which cultivate good habits for critical thinking, and develop technical business brilliance when it comes to solving problems and win over clients.
LEARN MORE ABOUT THE PROGRAM HERE
THE DESIGN PARADIGM
only Certified Damn Good Designers™ have the ability to use this seal on their website, email signatures, etc to represent they have met the required certification agreement.
VIEW THE LIST BELOW FOR WHAT THEY HAVE COMPLETED.