AN ANNUAL INTERIOR DESIGNÂ BUSINESS COACHING ONE ON ONE INTENSIVEÂ
Building a Sustainable Business with a Partner Who
Believes in You.
and willing to be by your side every step of the way.
We are challenging the status quo in a one year partnership specific to your firm and integrating The Design Paradigm⢠principles alongside eight one on one intensives throughout the year and unlimited access to Cheryl. This is a custom built program incorporating all the elements of what we teach.Â
This is about YOU--and building a legacy business.
This intensive is meant to bring your interior design or architecture business to the next plateau with me along side as your partner and pushing you out of your comfort zone.
My best value is for those who have strong businesses in place but want to improve, grow or---simply make more money. The Design Paradigm⢠is provided as an additional supplement of learning tools for when I work with you. We will focus on your best strengths with my best strengths to help YOU, hold YOU accountable, and achieve the goals YOU have in your interior design or architecture business.
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We are ready to be your partner--are you?Â
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Now accepting designers for 2026!!Â
THIS IS WHAT I NEEDNot looking for a full year and but still looking for specific one on one guidances?
Click the links below for more info on our custom coaching programs.
If you are a designer that:Â
Is a square peg that doesn't fit in a round hole.
And are pretty pleased about that.Â
Has an insatiable desire to figure "it" out, whatever "it" may be.
And relentless about the pursuit.
Does not give a booger what anyone else is doing.
Your own drumbeat is all you need.Â
Will hang up their ruler when they are no longer learning.
And believes constant learning is the fountain of youth.
Then, you are my people!
You have goals and we want you to achieve them.
You want to know where your business is going in the next months and years to come that will give you the right mindset and confidence in running your day to day business.
I will help you develop a plan and set goals while holding you accountable in working toward each step.
We know this is a large investment--and you are going to want to talk to the person you are about to take this journey with for the next year. Click the button and you will be able to schedule a call with Cheryl to discuss!
SCHEDULE A CALL
What is the difference between The Paradigm Intensive and The Design Paradigm?Â
This is a robust deep dive into the multilayered and interwoven concepts, systems and processes to establish and grow a viable, sustainable and profitable business.Â
Itâs not a single one-size, one time quick fix template and likely a big waste of time and money if you arenât prepared to learn, grow and apply the concepts to your business.
What does YOUR business need to scale? Let's get after it!Â
Some of the topics we will cover but this is based on YOUR needs so any of this can be enhanced or changed based on the business assessment.
- Scaling a Profitable Business
- Understanding Your Finances
- Mastering the Minimum Expenditure & Flat Fees
- Protecting Margins and improving Product SalesÂ
- Marketing and enhancing your brand imaging
- Client Management
- Team building & TrainingÂ
- Evaluating Best Practices & ProcessesÂ
- Construction Knowledge Deep Dive & Project Management Mastery
- Working With and Attracting the Best ContractorsÂ
- Kitchen and Bath Direction Available
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 ***None of this is anything like what is advertised by many programs and written by AI or generic. These are the tools we use every single day. Employee cost calculator, Epic signature "capacity and goal setting" program. Too much to list here. Please inquire to know more comprehensive list.Â
 DeliverablesÂ
âď¸ 1 Kick off introduction meeting to learn about The Design Paradigm and a key topic we want to address
âď¸Â Eight two and half hour intensives (with a break for lunch!) to address issues or any projects you have ongoing.These meetings are going to be with a clear focused agenda . Be prepared to need a rest day afterwards!Â
âď¸Â "Ask your partner" Access to Cheryl or Liz pretty much anytime via various channels. And for specific in depth questions in between meetings we have a PM system that will track all of the correspondence for easy reference.Â
âď¸Â Assessment of your deliverables in place now. This means reviewing your marketing plan, your website for improvements, Scope of Work and Fee Proposal, Presentation Guidelines and more.
âď¸ Accountability with monthly and annual challenges designed to move the needle. You can ride along with Cheryl when she is out and about and want to check in.Â
 âď¸ On demand supplemental videos corresponding to the sections aboveÂ
(yes this is a lot. Anyone who says they can distill the freaking business of design to 6 "modules" and in 2 months clearly has not been in business as long!)Â
DeliverablesÂ
âď¸ Access to ALL Damn Good Designer Monthly Workshops These are deep dive focused meetings on a particular topic.
âď¸Â Written Bound WorkbooksÂ
(that are 200+ pages each!) bound and sent to you.Priceless! (along with some DGD swag!)
 âď¸Â Damn Good Designer Certification upon completion of program. Use the DGD appellation on your cards and your website for added credibility.Â
âď¸ Interactive Case Studies that will walk you through real jobs- with the costs, the profit, the problems, and the solutions.
âď¸ Templates, forms, checklists, spreadsheets, and more tools to help you run your business. Including: Cheryl's signature flat fee and minimum expenditure calculator that tells you not just fees, but the more important thing--what your profit will be. And the visual scope of work with client facing proven to work verbiage. For an additional list of our deliverables - click HERE
âď¸Â Very specific guides for construction and project management. 25 years of experience at your disposal. This is pretty much every checklist you will ever need.Â
âď¸Â Meet ups at Market. Join Cheryl and the team along with other peers for fun and business at High Point Market and any others we may happen to attend.Â
Please note:Â
- Due to the nature of the intensive one on one meetings we will only allow a SMALL amount of designers a year in this option.
- The monthly option is binding for the year to enter into this annual agreement and is set up on a recurring payment automatically.Â
- There is an option for visiting your location to spend a day in the wild. Please discuss any additional charges incurred for this option with Stephanie.  Â
Please inquire by email to stephanie@ indetailinteriors.com if there is availability for 2026.
EMAIL US FOR MORE INFOLet's challenge the status quo.
Here you will have a learned approach to building a complete and adaptable framework in which you have confidence in determining solutions based on a governing strategy to solving problems.  This is the ticket to growing a sustainable business and being prepared for whatever gets thrown your way.
Cheryl has been in business 25 years straight with 23 of those with a team. Making mistakes-sure. Can't advance without them. But systematically going for the brass ring from day one. The initial preparation was achieved in a management job in media for a fortune 500 corporate entity. Nothing like that experience to prepare you for running a business wearing many hats while juggling more balls than a professional circus clown.Â
We are a multi-faceted business strategy program with many ways to get involved and grow!
Click below to see what opportunities are available to take your business to the next level!
 Meet Cheryl
A 25 YEAR DAMN GOOD DESIGNERÂŽ, SMALL BUSINESS COACH, PODCAST HOST AND INDUSTRY WRITER
 200 or so years ago a child came roaring into the world feet first ready to show up and argue a cause. Just because. Her mother still tells the story- the kid was screaming-âwhyâ- from the minute she landed wrong side up and slapped the doctor for disturbing her afternoon nap.
And to this day does not give âitâ a rest except when she is sleeping. Which is where you will find her only between the hours of 2am and 7:30am. A belligerent non-smoker (in case you were wondering) and a frequent challenger of anything that resembles ânormalâ or desired by the masses, Cheryl is a natural born contrarian who talks faster than 2x speed on a podcast.
She gravitates towards wanting to help clients and designers who are the square pegs in a world of round holes, lose earrings impossibly frequently, fall off of platform shoes and are unapologetically saucy and possesses a wicked side eye.
Relaxing is not in the skill set. Life begins and ends with family.
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Her sacred words are: Why, Percipient, Whizbang and Profit.
Candy Scott
 "I really enjoy coaching with Cheryl. She is an overflowing treasure chest of âreal stuffâ information for a growing business. She helped solidify my decision to open a retail Shoppe in conjunction to my design studio business. Additionally, she is extremely knowledgeable about the ins-and-outs of business finances. To me, itâs important to have practical and strategic advice on how to maintain a design firm and orient to growing a successful business. Cheryl and her team do that well!"
ALLISON GARRISON
"Cheryl is such a committed and caring coach. Her insights are invaluable. I would choose the option that gives you the most intensive time with her as it will pay for itself.
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I am thankful for the encouragement, insights and all you do! Love getting it from someone who has walked the walk and is so generous with resources and knowledge."
Christina Van Blake
"Cheryl you are such an amazing person. You could blow sunshine all day and probably have more followers. LOL. But-you tell truths. Even when it's hard to hear. Because you care. Like legit worry about the newbies who need the help and you can't stop yourself from making sure everyone is professionally safe and pofitable. You're the best and I'm so thankful for all your advice!! Think where I'd be now if I hadn't signed up for your coaching!! (shudder!) You're the best."
The Investment
ENROLLING NOW!
Not sure which option or if a different business strategy program is right for you?
You can email your additional questions to stephanie@indetailinteriors.comÂ
or click below to schedule a time to chat with Cheryl for more information on joining The Design Paradigm.
Looking for other ways to be part of Damn Good DesignerÂŽ?
Click below for our other opportunities!
FACEBOOK GROUP
Join our free Facebook group "Small Business Think Big" to get to know Cheryl more and a great community of interior designers!
DGD WORKSHOPS
Learn more about our 2â3 hour deep dives built for creative entrepreneurs who want to lead with confidence, price with authority, and grow with intention.Â
DGD PODCAST
If you're seeking a dose of inspiration, a splash of unconventional wisdom, and a refreshing perspective on entrepreneurial world - go listen!