Reframing your business one layer at a time.
A year of working with Cheryl & Liz doing a deep dive into your business.
THE REAL DEAL IN RUNNING A SUCCESSFUL AND SUSTAINABLE BUSINESS
A Comprehensive and Powerful Business Model for Interior Designers Wanting a Challenge and Looking to Grow.
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cheryl kees clendenon
BUSINESS STRATEGIST
& designer of award winning firm
in detail interiors for 23 years
FOUNDER OF THE DESIGN PARADIGM™
You are in the right place -
a partner in reimagining and
refocusing on your business.
LEARN MORE!
If you are here then I KNOW you are wondering--
Where to go from the level you are on now
(no place but up)
How to navigate the changes in running a business
(biggest changes in the past 100 years)
Not are not afraid of being disobedient to the classic normative
(and no longer working)
business models of interior design.
+ You are ready to slay the dragons and not afraid to be different than the next guy while doing it.
+ You have a voice, A point of view. And now want to reframe your business to align with that voice.
+ You are working consistently - but need to become more efficient in processes and client management.
+ You want to know where your business is going next month, next year, 5 years down the road.
+ You know you need to hire help - but who? and when? and how to train them?
+ You want to work hard, play hard and find your balance. Whatever that looks like for you because you do you, and not a cheap imitation of someone else's brand of success.
+ You want more confidence in running the day to day business and be able to project profits consistently.
+ You want to master the art of guerilla marketing - with original ideas - not rehashed.
+ You want to stand out amongst your peers, be recognized and slay all the dragons.
The Design Paradigm is not for everyone.
It's challenging. It has epic twists and turns in the way you might think about business.
It's not a magic wand. (but kind of similar)
It may not be for those who worry excessively about what others' think because it takes courage to do forge your path with determination.
And is surely not for those who do not want to collaborate with us in the pursuit of disruptive reinvention.
ARE YOU--
- A little rebellious in thought- even if you hide it sometimes?
- Want to win it?
- Don't care what others are doing?
- Can be brave when you need to be even if your knees are knocking?
- Eschew being popular for being an one of a kind?
- Want a sustainable business over the long haul that allows you to stand up and stand out?
Then we may just be the
right fit for you!
We are a multi faceted business strategy program with many ways to get involved and grow!
Click below to see what opportunities are available to take your business to the next level!
LEARN MORE
A GROUP BUSINESS STRATEGY AND COACHING PROGRAM FOR DESIGNERS THAT WANT TO:
+ Scale your business with confidence
+ Challenge your mindset
+ Plan actionable sustained growth
+ Find your ideal client that fit the needs of your business
+ Secure the knowledge of when to grow your team and how
+ Gain a better understanding of kitchens and baths
+ Anticipate the needs of clients and contractors.
+ Define a compact process to implement
+ Master the art of guerilla marketing
+ Receive 1 on 1 guidance (for close to a year!) from Cheryl and Liz' methods to overcome obstacles, with a creative mojo to rival the best of the best.
the only INTERIOR DESIGN BUSINESS STRATEGY & coaching program to combine individual attention & accountability with live group workshops, 12 written 300+ page workbooks, honest video presentations and customized attention to your needs.
We are not for everyone.
But we might be just the right fit for you.
Let's find out!
SHOW ME THE PRICING OPTIONS
Read more about the different sections here
Section 1 & 2 - The Business Model & Magical Making Mojo
Section 3 & 4 - Marketing, Sales & Client Management
Section 5 & 6 - Process & Product Sales
Section 7 & 8 - Construction & Project Management
Section 9 - Team Building & Training
Section 10 & 11 - The Business of Kitchen & Bath Design Management
By purchasing The Design Paradigm™ you agree to abide by the copyright agreement and terms of service located below and if you are paying monthly it is a binding agreement to continue until the end of yearly the program.
Due to the digital nature of this content this makes it nonrefundable.
What's all included in the program?
✔︎ Up to 3 one on one strategy meetings with Cheryl or Liz - First meeting within the first 90 days to focus and assess where you are now and where you want to go.
✔︎ TDP Community Our signature group called the TDP Community. This group will help us communicate and is the place to ask quick questions for Cheryl and Liz as well as a place for us to “check in” with you and review progress. We are here with you for the duration!
✔︎ Monthly accountability challenges to level up your business and motivate you to get things done. This has proven to be super successful when done as a team!
✔︎ Pop up bonus Q and A meetings- Based on topics with a lot of feedback!
✔︎ 18 interactive live Q & A workshops to put into practice what we are talking about in the subject study. Dates will be announced well in advance so you can make plans to be there. (These workshops are the real deal!)
✔︎ Partnership access to Cheryl and Liz via our app and community. We are here for you. Cheryl and Liz become your partners in growth and will get back to you typically within 24 hours. The community notifies us like a text so works great!
✔︎ Video training in small bites you can listen to or watch (of our 300+ topics!) to support the live workshops.
✔︎ Guest Expert Speakers periodically to enhance the value specific to a particular industry.
✔︎ Written Workbooks (that are 200+ pages each!) 11 in total! Priceless! (along with some DGD swag!)
✔︎ Partnership Accountability with circle groups of other TDP members
✔︎ Damn Good Designer Certification –Upon completion of 6 sections of content. Use the DGD appellation on your cards.
✔︎ Interactive Case Studies that will walk you through real jobs- with the costs, the profit, the problems, and the solutions.
✔︎ Templates, forms, checklists, spreadsheets, and more tools to help you run your business. Marketing visuals done for you, calculators, and so much more. We are thrilled to help you with a lot of client verbiage we use every day in our work.
THE ABOVE AND BEYOND YOU ARE OFFERING IS MORE THAN EXPECTED. YOU HAVE POURED YOUR HEART AND SOUL AND TIME INTO THIS PROGRAM.
"You have been so thorough and I love how much you think from our point of view about ways you can ensure we truly understand this content. I just got off a follow up call with potential clients they said they really appreciated the way I described the scope, pricing and how I work and they are ready to sign a contract! The fee is $17k + hrly PM and a $75k minimum spend!
I’m so grateful you are providing us TDP folks, your process documents and training us on how to implement them."
MEGAN DAUGHTRY
PROUD HOUSE STUDIO & CO
Meet Cheryl
A 23 YEAR DAMN GOOD DESIGNER®, SMALL BUSINESS AND INTERIOR DESIGNER COACH, PODCAST HOST & INDUSTRY WRITER
200 or so years ago a child came roaring into the world feet first ready to show up and argue a cause. Just because. Her mother still tells the true story- the kid was screaming-“why”- from the minute she landed wrong side up and slapped the doctor for disturbing her afternoon nap.
And to this day does not give “it” a rest except when she is sleeping. Which is where you will find her only between the hours of 2am and 7:30am. A belligerent non-smoker (in case you were wondering) and a frequent challenger of anything that resembles “normal” or desired by the masses, Cheryl is a natural born contrarian who talks faster than 2x speed on a podcast.
She gravitates towards wanting to help clients and designers who are the square pegs in a world of round holes, lose earrings impossibly frequently, fall off of platform shoes and are unapologetically saucy and possesses a wicked side eye.
Relaxing is not in the skill set.
Life begins and ends with family.
Her sacred words are: Why, Percipient, Whizbang and Profit.
Investment Options:
Enrollment is CURRENTLY CLOSED!
Please email stephanie@indetailinteriors for more information on joining The Design Paradigm.
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Partnership access to Cheryl and team to ask questions in various ways
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Videos and Written self paced learning
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Our TDP community access, check ins, progress markers and highlights of subjects for bite sized learning
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18 LIVE workshops to work through the subjects
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Each intensive workshop is 2 hours and sometimes more if we need it!
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Sections Included:
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The Business Model
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Magical Mojo Mindset
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Sales & Marketing
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Client Management
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Processes
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Construction
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Project Management
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Team Building and Training
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The Business of Kitchen and Bath Design
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$1,250
12 MONTHLY PAYMENTS
$14,250
ONE TIME PAYMENT
Not ready to dive in to all the sections?
Click below to take a look at our try before you buy option OPEN NOW!
>>The Business Model<<
By purchasing The Design Paradigm™ you agree to abide by the copyright agreement and terms of service located below and if you are paying monthly it is a binding agreement to continue until the end of yearly the program.
Due to the digital nature of this content this makes it nonrefundable.
Actionable Additional Deliverables For The Design Paradigm
✓ Our custom calculator for flat fees and minimum expenditure- THIS IS EPIC AND LIKE NONE OTHER YOU HAVE SEEN--ASK ANYONE WHO HAS IT!
✓ Cheryl’s custom calculators you need to be profitable and guidance to get yours right! Even those calculators you never thought you needed.
✓ The Visual Proposal - GAME CHANGER - AND reviewed by Cheryl for those that would like input.
✓ Review of website for those who wish and giving a brief impression of anything that might improve from strictly a marketing viewpoint.
✓ Custom spreadsheets for dissecting historical data, hours, post mortem jobs, budgets, material schedules and more
✓ Terminology guides, warranty disclaimers, and everything you need to know about communicating with subs and clients (including our EPIC Project Planner)
✓ Contract language for flat fees and minimum expenditure agreements.
✓ Website and Client introduction guidance and reviewed by Cheryl
✓ Templates for the minimum spend scope of work, client facing verbiage, questionnaires, leads, training new employees, contractor agreements and more
✓ Marketing templates that you can customize and be off and running
✓ Checklists for processes you never thought about, milestone site visits and more
✓ Case studies of kitchens, baths, bedrooms and more
If you would like the full list of deliverables - just shoot us an email at [email protected]
Lana S.
TDP Designer - Class of 2023
"I had to excuse myself from the call a minute ago because the client we sent our first visual proposal and minimum expenditure came in to pay her first installment of the $10,000 design fee! Minimum expenditure is $60,000. I'm probably going to have a lot more questions going forward! And, I'm sending our second visual proposal this week to another client! Thank you!!!!"
Alison T.
TDP Designer - Class of 2023
"I have been learning so much. As always, Cheryl is a fountain of knowledge. Thank you for all that you do behind the scenes too.
It’s such a gift to have your wisdom and resources available to us. It’s a marathon for sure, in all the good ways."
Ute V.
TDP Designer - Class of 2023
"I so appreciate the passion, enthusiasm, wisdom, time and energy you are putting into this incredible and amazing program. The amount of information that you are sharing is unbelievable, and all this in such a short timeline. The content you deliver is so comprehensive, and I am in total awe of the details!!!"
