A Business Model Based on Projecting Profit, Marketing to Your People, Stellar Sales Skills and Proper Positioning of your firm.
The Design Paradigm™ is the only comprehensive hybrid one on one and group coaching program for interior designers looking to grow and create a sustainable business.
We will be a partner in reimagining and refocusing your business from the ground up.
We are committed--are you?
3 options to choose from!
LEARN MORE!
It will be nearly impossible for you not to scale the growth of your design firm with this powerful individualized business program.
Who is The Design Paradigm really for?
A visionary designer who is little rebellious in thought--even if you hide it sometimes. One who wants to win it and doesn't care what others are doing--and that can be brave when you need to be even if your knees are knocking.
We are looking for designers who want to build a legacy business over the long haul that allows you to stand up and stand out--and most importantly, ready to put the work into getting where you want to go.
If you are--
Wanting to
Stand out
You have a voice, a point of view and now want to reframe your business to align with that view that will make you stand out amongst your peers. You are ready slay dragons and not be afraid of the next guy while doing it and be recognized.
Working
Consistently
You want to work hard, play hard and find your balance while becoming more efficient in processes and client management in whatever way that looks like for you--not a cheap imitation of someone else's brand success.
Ready to crush
your goals
You want to know where your business is going in the next month, next year, and five years down the road that will give you more confidence in running your day to day business and be able to project profit consistently.
We will be a partner in your growth with a structured approach to accountability.
Running a design firm, or any small business for that matter, is not a one-size-fits-all wrapped up in a pretty bow.
It is about building the framework from the ground up and having a solid foundation that will make you recession-proof and dominating in the practice of pricing, selling and marketing creativity.
This is truly what this entire program is about.
This program is challenging. It has epic twists and turns in the way you might think about business. It's not a magic wand.
(but kind of similar)
The Design Paradigm is not for everyone.
--BUT we may just be the right fit for you!
Note: Due to the individualized nature of this program, enrollment will be limited.
Let's cut to the chase--
What makes The Design Paradigm program stand out amongst the competition?
Here are 8 Reasons TDP is different
than other programs.
I'M READY!
1
Individualized
1 on 1 strategy sessions
We have 8 specific one on one meetings with Cheryl or Liz in the full TDP. These meetings are centered around milestones we set together to increase your bottom line.
No one else takes this dedicated time to work with you on YOUR individual business.
* Note the number of one on one meetings varies by program you choose
2
Action &
Accountability
We will set an accountability plan and check in on our one on one meetings to ensure moving forward and doing the work. And, weekly check ins.
We also will have community challenges to encourage small steps to success in getting various efforts accomplished.
These are easy to accomplish and doing them together as a group challenge assists in seeing what works for others too!
3
Marketing & Sales Focus
Master the art of pricing, selling and marketing creativity with one of the strongest sales people you will ever meet. Our mantra is we make the engagement a "win win" for us and the client.
We will show you how THIS is what will make the biggest difference in your income.
Don't pretend to be the complete solution, but the driving force of the solution to a client's problem and be creative about it!
4
Library of
Workbooks
Simply put, these are epic. 9 volumes for full TDP. Easy to read and can take notes on every page.
"The workbooks are pure gold. This is what coaching should be about. Providing information you can refer back to you as often as needed."
--TDP Designer 2023
*Note the number of books will vary depending on what level you choose.
5
Group office
hour meetups
Twice a month Liz or Cheryl will have group office hours. Can't make it? Then you can make it another time with no stress.
They all will be recorded. This is a 90 minute window of time to share concerns with your colleagues and specific questions to address to Cheryl and Liz.
6
Accessibility
to us
With our signature app you can get in touch with us for questions and concerns. It is your partner life line!
You also can ask questions as you go along inside our learning site on any of the specific topic videos we provide. These questions are answered typically within 24 hours or sooner.
7
Custom
Deliverables
Amazing deliverables we use in our business every day. I hate to say it out loud but it blows everything else you have seen away.
Seriously.
Cheryl is a major researcher and brainiac when it comes to how to maximize client interactions and marketing.
8
Time to
Implement
We feel the 5-6 week involvements when trying to grow a business is simply not enough time.
Yes, there can be super specific aspects you can dive into in the short term but to run a sustainable business over the long haul, it takes longer to implement changes for growth.
If it was easy, everyone would do it.
“i like cheryl
because she kicks
me in the butt
when I need it."
"My business really took off when I started the minimum expenditure that Cheryl has taught. But it takes work. You have to implement it and tweak it to be your own.”
WENDY LONGENECKER
BLOOMING DAISY INTERIOR DESIGN
The Design Paradigm Class of 2023
“I’m smashing goals like crazy and My revenue is already double this
year to date.
"If you're serious about growth, then I highly recommend Cheryl. She's taught me ways to lower my costs on good & work on pricing strategies. It's proven itself over & over."
HEATHER MASTRANGELI
INNOVATUS DESIGN
The Design Paradigm Class of 2024
"Coaching with you ladies is the best decision I have
made to date."
"These high level documents, the scope of work and contact is really making a difference. Your service has more than paid for itself already. Thank you thank you thank you."
MONIQUE HOLLAND
HOLLAND CUSTOM DESIGNS
The Design Paradigm Class of 2025
We are a multi-faceted business strategy program with many ways to get involved and grow!
Click below to see what opportunities are available to take your business to the next level!
What are we going to cover?
Subjects include an in depth dive into each of these core subjects. Live workshops, videos, on demand learning, multiple deliverables to help you run your business and our signature app!
The Business Model
Pricing Your Creativity
Planning for Profitability
The Business Mindset
Positioning your Creativity
Creating an Effective and Persuasive Scope of Work
Creating Achievable Goals
Defining the Product
Guerilla Marketing
Selling your Creativity
Client Management
Show Me the Money!
Perfecting Processes without Pain
Process Workflow
Product Sales & Vendor Relationships
Energy Management
Finding & Hiring your People
Training Warriors
Defining Your Role as a Liason on the Construction Project
Bidding and the Building Process
Kitchen & Bath Design
Why our designers trust Cheryl over other programs
She is real.
Speaks the truth and won't sugar coat where your business needs to change.
Don't settle for the coach who tells you what you want to hear.
You need the one that will set you up for a sustainable growth machine.
THIS IS WHO I NEED
24 years of active full service design owner & experience
Live Q&A bi-weekly workshops with Cheryl to put into practice what you learn
300+ comprehensive videos to support the live workshops
1:1 strategy meetings walking through your business and meeting your goals
Partnership access to Cheryl & Liz--you are NOT just a number to us
Workbooks to take notes and keep for life
DGD Certification upon completion of the program
Custom deliverables made by US with additional input after completion
What is included in the workbooks?
- 10 Workbooks- mailed to you as edited.
- 200+ pages--these are meaty!
- Easy to read with all the written learning content
- Ability to take notes on each page during live Q & A sessions or during your independent work
- Checklists for you be able to adapt as your own and use as a reference.
NOTE: Number of Workbooks vary depending on level you choose
View a list of our individualized one on one strategy sessions
Meeting 1
Review of our detailed business assessment and general goals of working with us.
We want to get to know YOU.
Meeting 2
Financial review of where you are today and where you are going. Setting you up to understand your own profits and losses.
We want to get to know your BUSINESS.
Meeting 3
Goal setting with Cheryl's secret weapon goal setting method. This is financial accountability for the upcoming year.
We want to plan your GOALS.
Meeting 4
Defining what you are really selling. Your product attributes.
We want to determine your SECRET SAUCE.
Meeting 5
Authority IQ® review. How we can help you create authority in the market you wish to influence.
We want to talk about ways to elevate your EXPERT STATUS.
Meeting 6
Marketing goals set specific to your business needs and budget.
We want marketing to become part of your DNA.
Meeting 7
Process review and assist in going over your processes and ensuring they are supporting the goals we have set.
We want to assess the best way to help you balance your CAPACITY.
Meeting 8
Recap of where you are and the goals yet to be realized.
We want to set you up for sustainable GROWTH.
Meet Cheryl
A 23 YEAR DAMN GOOD DESIGNER®, SMALL BUSINESS AND INTERIOR DESIGNER COACH, PODCAST HOST & INDUSTRY WRITER
200 or so years ago a child came roaring into the world feet first ready to show up and argue a cause. Just because. Her mother still tells the true story- the kid was screaming-“why”- from the minute she landed wrong side up and slapped the doctor for disturbing her afternoon nap.
And to this day does not give “it” a rest except when she is sleeping. Which is where you will find her only between the hours of 2am and 7:30am. A belligerent non-smoker (in case you were wondering) and a frequent challenger of anything that resembles “normal” or desired by the masses, Cheryl is a natural born contrarian who talks faster than 2x speed on a podcast.
She gravitates towards wanting to help clients and designers who are the square pegs in a world of round holes, lose earrings impossibly frequently, fall off of platform shoes and are unapologetically saucy and possesses a wicked side eye.
Relaxing is not in the skill set. Life begins and ends with family.
Her sacred words are: Why, Percipient, Whizbang and Profit.
READ ONE OF MY COACHING ARTICLESInvestment Options:
ENROLLMENT IS NOW OPEN FOR OUR VIPs!
Opening enrollment is begins September 24!
Check our countdown below!
Please email stephanie@indetailinteriors.com
For more information on joining The Design Paradigm or click below to get on our VIP waitlist!
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By purchasing The Design Paradigm™ you agree to abide by the copyright agreement and terms of service located below and if you are paying monthly it is a binding agreement to continue until the end of yearly the program. Due to the digital nature of this content this makes it nonrefundable.
Actionable Additional Deliverables For
The Design Paradigm
✓ Our custom calculator for flat fees and minimum expenditure- THIS IS EPIC AND LIKE NONE OTHER YOU HAVE SEEN--ASK ANYONE WHO HAS IT!
✓ Cheryl’s custom methodology you need to be profitable and guidance to get yours right! Even those calculators you never thought you needed.
✓ The Visual Proposal - GAME CHANGER - AND reviewed by Cheryl for those that would like input.
✓ Review of website for those who wish and giving a brief impression of anything that might improve from strictly a marketing viewpoint.
✓ Custom spreadsheets for dissecting historical data, hours, post mortem jobs, budgets, material schedules and more
✓ Terminology guides, warranty disclaimers, and everything you need to know about communicating with subs and clients (including our EPIC Project Planner)
✓ Contract language for flat fees and minimum expenditure agreements.
✓ Website and Client introduction guidance and reviewed by Cheryl
✓ Templates for the minimum spend scope of work, client facing verbiage, questionnaires, leads, training new employees, contractor agreements and more
✓ Marketing templates that you can customize and be off and running
✓ Checklists for processes you never thought about, milestone site visits and more
✓ Case studies of kitchens, baths, bedrooms and more
If you would like the full list of deliverables please email us!
Lana S.
TDP Designer - Class of 2023
"I had to excuse myself from the call a minute ago because the client we sent our first visual proposal and minimum expenditure came in to pay her first installment of the $10,000 design fee! Minimum expenditure is $60,000.
I'm probably going to have a lot more questions going forward! And, I'm sending our second visual proposal this week to another client! Thank you!!!!"
Colleen L.
TDP Designer - Class of 2024
Just on design fees alone I have become more profitable! The pricing strategies have definitely helped me to see I was undercharging. The guidance that Cheryl has provided and understanding of the metrics we should be tracking has been very valuable to me to understand those numbers.
She has helped me realize the importance of providing multiple service options which resulted in me winning the biggest project of my career this year!”
Ute V.
TDP Designer - Class of 2023
"I so appreciate the passion, enthusiasm, wisdom, time and energy you are putting into this incredible and amazing program.
The amount of information that you are sharing is unbelievable, and all this in such a short timeline. The content you deliver is so comprehensive, and I am in total awe of the details!!!"
