Solving the Real Problems of Running a Damn Good
Design Firm.

The Idea Economy™

Pricing creativity, flat fees, & minimum expenditure models

For designers ready to put a project pricing business model into practice and create a win/win for you--and your client. 

Many designers are still stuck in an outdated model, trading hours for dollars, discounting to close deals, or hiding behind markup math that clients do not respect. It is hard to grow when your profit cannot be projected into the future and you struggle to price a project scope and have to resort to crowd sourcing answers. 

That ends here. We have practiced in the sphere of The Idea Economy™ for 12 years. It takes some work but YOU can do this too. 

In The Idea Economy™, you’ll learn how to: 

• Embrace The Idea Economy -- to help your growth more than any other single thing you can do. 
• Projecting Profit---the name of the game to stop being in feast or famine mode. 
• Price your work---with flat fees that reflect your value, not your hours--this is the top thing asked about in forums!
• Use minimum expenditure models-- to protect margins and qualify the right clients--and project income. 
• Stop discounting--Gain respect with every proposal conversation because you are firm in your  business modell.
• Position your creativity --as the profit center — so clients see you as an expert, not an expense.

This isn’t theory and impractical but the exact business model we have used to run a design firm that keeps building larger profit year after year. ( this is NO lie--ask me and my CPA will write you a note!)

By the end, you’ll walk away with the HOW to price, WHY you need to project income, WHAT to say to clients, WHEN to put forth your messaging  and the confidence to reframe how clients see your fees — and how you see yourself.

FIRST WORKSHOP STARTS OCTOBER 8, 2025

The Buyer’s Brain™

Behavioral economics &
the psychology of the sale

Perfect for designers who are tired of explaining, discounting,
or over-proving their value. 

Clients don’t buy design the way you think they do. Their decisions are driven by instinct, emotion, and subconscious triggers long before logic shows up. 

 The Buyer’s Brain™ shows you how to lead with that reality — guiding clients with authority instead of chasing their approval. Behavioral economics and the psychology behind emotional-high touch creative projects puts an entirely different spin on--well--everything. 

Inside The Buyer's Brain™ track, you’ll learn how to:

• Spot the hidden forces driving every client decision and be able to pivot when necessary. 

• Frame proposals so the “yes” feels natural and expected.

• Build trust fast, so clients feel secure in hiring you and confident in investing more with the right verbiage.

• Replace explanations and defenses with solid strategies that move clients forward happily. 

It's not about slick sales tricks or "value" mumbo jumbo. It is  about understanding human behavior and using it to strengthen your role as the expert. 

This workshop draws from the behavioral economics and psychology Cheryl has studied for two decades, but translates it directly into design sales and the creative sale. 

By the end, you’ll have the understanding to influence decisions ethically, frame your value with authority, and guide clients toward clear decisions without pressure on either of you. 

FIRST WORKSHOP STARTS NOVEMBER 5, 2025

Selling by Design™

Sales Strategy &
Client Acquisition

For designers ready to stop hoping for clients — and start booking them.

The clients you want aren’t won by chance anymore. They’re won by a deliberate, well-aligned path to success.

Selling by Design™ gives you a sales system built for creatives — one that helps you attract, qualify, and convert the right clients without discounting your fees or diluting your value.

You’ll learn how to:

• Structure consults that build trust and authority from the very first call.

• Qualify prospects quickly and dispense with those not right for you, but leaving them feeling better than when they called. 

• Handle objections with clarity and confidence instead of defensiveness.

• Guide every conversation toward a clear next step — from consult to signed agreement.

These workshops replace “fingers-crossed” sales with a repeatable process you can rely on. By the end, you’ll have the tools and language to book projects with clients who are aligned, committed, and excited to work with you.

Cheryl is a master at sales and all comes down to a few key mindset shifts and verbiage to create a win/win for both you and the client. 

FIRST WORKSHOP STARTS NOVEMBER 19

Design Delivered™

Workflow, systems,
& repeatable processes

For designers ready to maximize effectiveness, protect profit, and free up creative energy.

Projects move forward when there’s a framework to carry them. Without it, profit evaporates, scope drifts, and teams stumble.

Design Delivered™ shows you how to build workflows that take a client from inquiry to installation without confusion, wasted energy, or lost margin and then---how to execute it with a precision that will make your momma proud! 

You’ll learn how to:

• Refine onboarding so clients feel guided from day one.

• Build scope and expectation tools that protect time and profitability.

• Set up systems for communication, approvals, and deliverables that keep projects moving.

• Deliver consistent, polished outcomes that reinforce your standard of work.

• Identify and patch the holes where your team loses time — and profit.

These workshops give you the structure to run projects with confidence and ease, while freeing your best energy for design itself.

Your processes are an ever morphing animal but the #1 issue I see within my annual coaching clients. Once a process --however imperfect--is identified and importantly--structured--the anxiety goes away. 

Coming Early 2026!

Projects Without Panic™

Project management for construction & implementation

For designers ready to lead the project and be the "expert in the room."

Every build or remodel has 10,000 moving parts, but this does not have to mean 10,000 headaches!

Projects Without Panic™ equips you with the framework, checklists, and 25 years of serious knowledge to keep construction and implementation steady from start to finish. Liz o matic will be in residence for any and all questions! 

You’ll learn how to:

• Build trust with contractors and trades so they are your biggest champion.

• Anticipate issues before they become costly mistakes. I have made the mistakes so you do not need to! 

• Create the type of expectations and trust where clients are thrilled you are on site ( PAID!) to oversee the design elements.

• Our signature guides that will give you the "what if" and "considerations" for each aspect of a project from K and B to remodels to new builds. PRICELESS. 

With the right project management tools, you’ll prevent rework, reduce stress, and lead the process with confidence that sets you apart.

Click below to join the waitlist!