power-packed sessions tackling the hardest parts of running a design firm.
Building the Framework to Own Your Sales, Money, and Growth.
These workshops are 2–3 hour deep dives built for creative entrepreneurs who want to lead with confidence, price with authority, and grow with intention.
Design talent is only part of the equation.
To build a profitable, sustainable firm, you need the tools, systems, and strategies that make your business run with clarity and confidence.
Who is this for?
We are looking for designers who want a big impact without a big commitment:
- Don't need a long coaching program but still want access to proven business strategies. ( The Design Paradigm is still offered--email us for availability!)
- Business owners who want to focus on one specific area — whether it’s sales, money, systems, or leadership — and see immediate results.
-
Creatives who are ready to make a mindset shift that will change how they run their business.
Designers who want practical tools and frameworks they can apply the very next day.
We created this workshop series with seven tracks that cover the challenges we know designers face: pricing, sales, client relationships, project management, marketing, and leadership.
Each workshop is designed to stand alone — so you can choose the topics that matter most right now — while still connecting to the bigger picture of building a profitable, sustainable design business.
Choose from Seven Workshop Series:
The Buyer’s Brain™
Behavioral economics &
the psychology of the sale
Perfect for designers who are tired of explaining, discounting,
or over-proving their value.
Learn how clients really make decisions — not how they say they do. In The Buyer’s Brain you’ll learn how to shape that decision process without gimmicks or hard sells. We will pull from behavioral economics, cognitive bias, and psychology to teach you how to influence, frame, and guide buyers with authority. It’s about selling without “selling” and helping clients feel confident, safe, and understood.
The Idea Economy™
Pricing creativity, flat fees, & minimum expenditure models
For designers ready to stop apologizing for their pricing
and start commanding it.
Price your creativity, not your time. Your ideas are the profit center. Period. Yet most designers are still selling time, discounts, or “markup math” that undermines their value. The Idea Economy rewires how you price and sell your work — shifting from hourly billing to flat fees, project pricing, and minimum expenditure models that protect margins and position you as the expert.
Booked by Design™
Sales Strategy &
Client Acquisition
For designers to stop hoping for clients--and start booking them.
Getting the right clients isn’t luck — it’s structure. This track shows you how to design a sales process that consistently converts leads into projects you want. From booking consults to qualifying prospects to handling objections, you’ll learn how to position yourself as the obvious choice without chasing, begging, or discounting.
Design Delivered™
Workflow, systems,
& repeatable processes
For designers looking to maximize their effectiveness and efficiency.
Chaos doesn’t scale. This track is about building workflows that make your design business run smoothly from inquiry to installation. You’ll refine how you onboard, manage scope, set expectations, and deliver polished outcomes. With systems that back you up, you’ll spend less time putting out fires and more time creating.
Projects Without Panic™
Project management for construction & implementation
For designers read to lead the project and be the expert in the room.
Managing projects isn’t about babysitting contractors — it’s about leading the build. This track equips you with frameworks, checklists, and scripts to keep construction and implementation on track. You’ll prevent costly mistakes, reduce rework, and keep everyone aligned so you (and your clients) can actually enjoy the process.
Developing Your Authority IQ™
Visibility, credibility, &
guerrilla marketing
For designers ready to be seen, trusted and valued.
Authority doesn’t come from ads — it comes from how you show up every day. This track gives you guerrilla-style marketing strategies, credibility builders, and positioning moves to make your expertise visible and trusted. You’ll learn how to become the designer people want to work with (and talk about), not just the one they stumble across.
Team Building & Leadership™
Hiring, delegating, & leading as CEO
For designers ready to Lead like a CEO first, and a designer second.
You can’t grow alone. This track shows you how to hire, delegate, and inspire a team without losing your sanity or your profit. You’ll move from “designer-doer” to true CEO — someone who runs the business, not just the projects. From org structure to culture, you’ll build a team that lets you scale with confidence.
You can be damn good at both
design and business.
We want you to own your pricing, lead your sales,
and grow without apology--with us.
Meet Cheryl
A 24 YEAR DAMN GOOD DESIGNER®, SMALL BUSINESS AND INTERIOR DESIGNER COACH, PODCAST HOST & INDUSTRY WRITER
Known for her creative "what if" approach to all facets of design and an unrelenting search for the best solutions, creating homes from the inside out is her passion. But the flow, function and visualization of the future plan is her super power. Running a successful and dynamic business follows as a close second.
Her favorite hobby is research. Reference the "why" upon birth and it makes sense.
She has two daughters, one husband, one Earl, two dogs and lives on a tiny barrier island on the gulf coast of Florida-and yes- keeps a hoodoo voodoo doll buried in the sand protecting against hurricanes.
Please do not say the words: Package, Blocks, Red Flag, Overwhelm or Picked. Hives break out and it gets ugly.
READ MORE ABOUT ME
We are a multi-faceted business strategy program with many ways to get involved and grow!
Click below to see what opportunities are available to take your business to the next level!