^{Selling By Design™}

Workshop one

Are You Diagnosing or Interrogating?

The DGD Discovery Call Guide 

DATES COMING EARLY 2026

The discovery call sets the tone for everything that follows. Done right, it positions you as the trusted authority and builds instant client confidence. Done wrong, it feels like an interrogation — leaving clients unsure and shopping for alternatives. In this workshop, you’ll learn how to lead discovery with confidence, ask the right questions without grilling, and create a repeatable process that turns inquiries into qualified, ready-to-invest clients.

WHAT YOU WILL LEARN:

• How to take control of the conversation without being pushy and lead with authority.

• The exact prompts and smart questions that uncover needs and desires without overwhelming clients.

• Identify the right clients for you — and how to gracefully say no when it’s not the right fit.

• The verbiage and positioning you can use to sound polished, professional, and in command from the first call with a discovery call structure you can use every time, so no lead feels like guesswork.

Purchase any 5 workshops and receive 10% off!

CODE: WORKSHOPS5 

Workshop TWO

How to Win Clients from the
First Interaction

 DATES COMING EARLY 2026

The sales process starts long before the discovery call — it starts the moment a potential client reaches out. Every first impression matters: the email you send, the tone you set, and the way you frame what comes next. In this workshop, you’ll learn how to take control of that first interaction so clients see you as the clear authority from day one. We’ll cover inquiry responses, expectation-setting, and simple qualifying tools so you stop wasting time on the wrong leads and start moving the right ones toward a confident yes.

WHAT YOU WILL LEARN:

• Give a first impressions that converts and craft inquiry responses that position you as the expert, not just another option.
• Position yourself with the correct language that creates trust and credibility in the very first exchange and use small details that reinforce your value and set you apart immediately.
• How to outline your process early so clients know what to expect and respect your structure.

• Learn how and why to have a PAID and structured initial consultation that frames your value (not deliverables), qualifies the client, and ends with either a paid next step or a confident no.

  Purchase any 5 workshops and receive 10% off!

CODE: WORKSHOPS5 

Workshop Three

The Power of Choice: Why Clients Buy When They Feel in Control

DATES COMING EARLY 2026

Clients don’t want to be sold — they want to feel in control. The truth is, the way you present options has more influence over their decision than the actual price tag. In this workshop, you’ll learn how to use the psychology of choice to guide clients to “yes” while making them feel empowered every step of the way. From how many options to show, to how to frame outcomes instead of hours, you’ll walk away with a proposal strategy that builds trust, reduces stalls, and closes projects with confidence.

WHAT YOU WILL LEARN:

• Why clients decide emotionally, and how options make them feel safe and in control.
• How to design good/better/best proposals that guide clients to your ideal scope--Cheryl's teaches you the art of choice architecture!
• Use comparison to make your fee feel like the natural decision and walk away with a proposal framework ideas that help clients say “yes” faster.
• Present deliverables as results, not tasks, to avoid nitpicking and the dreaded discount question.

Purchase any 5 workshops and receive 10% off!

CODE: WORKSHOPS5 

Workshop Four

The Money Conversation

dates coming early 2026

Nothing makes designers--and clients--squirm like talking about money — but it’s the one conversation that defines whether clients see you as a leader or a liability. In this workshop, you’ll learn how to confidently discuss fees, budgets, and value without apology or hesitation. We’ll cover scripts for handling objections, reframing money as investment, and holding the line when clients push back. No more awkward silences or discounted fees — just clear, confident conversations that build trust and protect your bottom line.

WHAT YOU WILL LEARN:

• How to reframe fees as stewardship and leadership, not cost and introduce pricing ranges that set expectations early.

• Practical language for handling fee objections, discounts, and scope changes and how to protect your profit without eroding trust.

• Guide clients from “how much will this cost” to “what will this deliver" and how to respond when clients push back on cost.

• Stop apologizing and start owning your pricing with authority with ready-to-use responses for the most common money questions.

Purchase any 5 workshops and receive 10% off!

CODE: WORKSHOPS5 

Workshop Five

Closing with Confidence

dates coming early 2026

Closing the sale doesn’t have to feel like pressure — it should feel like the natural next step. Yet too many designers stumble at the finish line, either overselling, underselling, or leaving the client unsure of what to do next. In this workshop, you’ll learn how to close with clarity and authority so clients feel excited to move forward. From handling hesitation to signaling confidence in your process, you’ll walk away with the tools to land the “yes” without chasing, begging, or dropping your drawers to get the sale.

WHAT YOU WILL LEARN:

• A step-by-step process to move from proposal to signed agreement.

• Subtle cues that reassure clients they’re making the right decision and language to counter stalls like “we need to think about it” without sounding pushy.

• Reinforce your value without overselling or sounding desperate.

• How to walk away gracefully when it’s not a fit — and keep the door open for future projects.

Purchase any 5 workshops and receive 10% off!

CODE: WORKSHOPS5