The Idea Economy™
Your creativity is the product — not your hours, not your markups, not your "discounts." The Idea Economy™ is about shifting how you think and talk about pricing so your brainpower, strategy, and leadership take center stage.
In these workshops, you’ll learn how to design fee structures that protect your profit, defend your minimum expenditure, and move confidently into flat-fee pricing. When you stop apologizing for your numbers and start owning them, clients stop shopping and start respecting your expertise.
This is part of our six workshop series and can be purchased separately or all together.
See when the first workshop starts below!
JOIN US!There are four workshops in "The Buyer's Brain" and
two included in "The Idea Economy".
You may purchase individually or you can get the full series of workshops and save $200!
Keep scrolling to read more!
Our first workshop starts October 8!
Workshop one
Flat Fee
JOIN US October 8, 2025 12 TO 2PM CST
Price with clarity. Protect your profit. This workshop breaks down the mechanics of flat-fee pricing — how to structure it, sell it, and safeguard it — so clients see value instead of hours and you stop leaving money on the table.
WHAT YOU WILL LEARN:
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Shift from hourly billing to outcome-based pricing that clients understand and respect.
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Learn how to set clear rules with pricing and scope boundaries that protect your time and profit.
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Tools to stop nickel-and-dime requests before they erode your margin.
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Flat-fee clauses that give you leverage when projects expand or stall and language that positions flat fees as stewardship and leadership, not a "discount."
Workshop TWO
The Minimum Expenditure
JOIN US october 9, 2025 12 TO 2PM CST
Set the floor. Protect your margins. This workshop teaches you how to establish, communicate, and enforce a minimum expenditure model that anchors client expectations, streamlines your sales process, and secures profitability from the start.
WHAT YOU WILL LEARN:
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Position a minimum investment as the baseline for working with your firm.
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Defend with confidence and learn the verbiage that makes the minimum spend feel natural, not negotiable.
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Find the right clients for you by using your minimum as a qualifier to attract serious buyers and avoid miscommunications that ultimately cost you money.
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Understand how minimum expenditure impacts project planning, purchasing, and cash flow.
THE BUYER'S BRAIN ™
To view more info about the four additional workshops included in the series an what they are about then click below to read more about to understand your clients and lead them with authority workshops
Success is for those who are willing to put the time and effort into being prepared and learning how to run a business. And not let the business run them.
Meet Cheryl Clendenon
A serial entrepreneur and owner of In Detail Interiors, an 8 person, multi-million dollar design firm based on the Gulf Coast. In addition to winning dozens of industry awards throughout my 25 years in business (proving I’m a dang good designer who knows her stuff), I also know my actual knowledge and experience in business is head and shoulders above the rest of those who currently coach and teach within this industry.
That’s why, instead of bringing you more fluff about how to sign luxury clients or social media marketing (🙄), I’m going to teach you what you really need and WANT to know, which is how to increase your bottom line WITHOUT adding more to your workload.