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WELCOME TO

The Paradigm Shift

ENROLL NOW!

your 6-month custom coaching experience. 

 Fast-Track to a More Profitable, Focused, and Confident Business

Designed to meet you where you are and get you where you want to go.

 

Cheryl Kees Clendenon - interior design business coachi

Fast tracking the changes you need to make NOW

This will help set your business apart from your competition. 

These different subjects will give you highlights of The Design Paradigm™. 
This is not the entire program but rather customized based on the specific areas YOU need.

  Once you do the assessment, Cheryl will tackle the areas you need most--that is important to YOUR growth. Then, you will gain access to the highlights of our TDP program that meet your needs. No one else does this quite the way she does!

LEARN MORE!

This is an opportunity for designers who need help fast and are willing to put in the time on their own with strategic assistance along the way. 

Who is The Paradigm Shift for?

Seasoned professionals and newer designers that are ready to flip the script, make the changes and who are willing to put in the work to build a legacy business.

If you desire for someone else to do the work for you then you might be in the right place. Cheryl is passionate about helping interior designers and creating attainable success for small businesses. 

Less one on one time but always unlimited questions via Kajabi platform! 

If you are a designer looking for:

Small but rich doses of business savvy to bring you to the next level

Self-paced learning with the right tools to set you up for success

Understanding more about project pricing and the minimum expenditure 

A way to understand your value proposition and how to sell it

Defining your secret sauce aka "your product" & your Authority IQ™

How positioning is critical to your client's understanding of your value

 

You are in the right place.

 

We want to meet you where you are,

build you up so you are ready to slay the dragons,

and not be afraid to be different than the next guy doing it. 

 

LET'S DO THIS
 
HEAR FROM OTHER HAPPY DESIGNERS!

 

Let's break it down--

What is included in
The Paradigm Shift? 

 

A hands-on coaching experience with Cheryl where it is tailored and individually selected from The Design Paradigm TO GET YOU WHERE YOU WANT TO BE!



I'M READY!

Customized Coaching Program

Good for: Anyone who is looking to elevate three core areas of your business—whether it’s hiring a team member, increasing your profits, understanding your financials better or whatever you desire!


The 6-Month Custom Track of The Design Paradigm™ is a personalized coaching experience for interior designers who want to clean up the chaos behind the scenes and move into 2026 with clarity, confidence, and control. It’s designed for firm owners who are ready to shift from reactive mode into proactive growth—without waiting a year to make it happen.

Whether you’re undercharging, overdelivering, hiring on instinct, or simply feeling stuck in the weeds, this program meets you exactly where you are. Together, we’ll zero in on the three most critical areas of your business that need to change—and we’ll rebuild them with intention.

You’ll walk away with a streamlined operation, a pricing model that protects your profit, and the confidence to lead your business forward with purpose.

It’s not a course. It’s not a one-size-fits-all program.
It’s a direct line to expert coaching, a tailored roadmap, and the space to actually implement what you learn.

Because business feels better when it’s built on your terms.


We keep our groups small intentionally--ask us now before it is full! This will be open now through August 8!

6 MONTHS

$1,000/Month

6 MONTHLY PAYMENTS

  • 5 live Q & A workshops one each month--These are 90 minutes and sometimes we push beyond even that!
  • 5 hours of 1:1 time with Cheryl, focused solely on your business that can be split into 2 to 3 meetings
  • Customized roadmap based on your unique goals--no combing through any fluff!
  • Access to the highlights of our TDP program that meet your needs - This is not the entire program but rather customized based on the specific areas YOU need. Once you do the assessment, Cheryl will tackle the areas you need most--that is important to YOUR growth. No one else does this quite the way she does!
  • Deliverables and templates to implement immediately once assessment is done.
  • Monthly check-ins to ask your “Ask Your Partner” to track wins and keep you accountable in your progress!
  • Ability to renew for another 6 months upon completion of the first six months to access the rest of The Design Paradigm. This will allow you to be eligible to be a Certified DGD™ and join the mastermind program after completing a full year--if you just can't seem to get enough of Cheryl and would like her in your back pocket for additional business support!
JOIN NOW!

“THE CONTENT YOU DELIVER IS SO COMPREHENSIVE, AND I AM IN TOTAL AWE OF THE DETAILS!!!"


"I received two signed contracts on the same day and you helped me with both proposals! The flat fees combined are $31,000 with minimum expenditures of $130,000 plus project management! I so appreciate the passion, enthusiasm, wisdom, time and energy you are putting into this incredible and amazing program." 

UTE VANDENBERGHE
UV DESIGNS
The Design Paradigm Class of 2023

 

 "PRICING MINDSET WAS ONE OF THE BIGGEST TAKEAWAYS OF MY YEAR!"

"The Design Paradigm graduate here and the pricing mindset  supported by all the other trainings, marketing to my ideal clients, the discovery call to sell the paid home consult, amazing home consults diagnosing the project and following it with gorgeous and inspiring and clear but detail visual scope of work (no boring contract language) has led me to the highest fixed fees ever, commitment to very high minimum expenditures with my company, clients excited because of my professionalism, passion and clarity of my process and for me falling back in love with my business."

MEGAN DAUGHTRY
PROUD HOUSE STUDIO & CO
The Design Paradigm Class of 2023

 

"I NEVER THOUGHT I WOULD BE REEVALUATING EVERY ASPECT OF MY BUSINESS BUT I AM!"


"I have done proposals in the past but NEVER like this!!  I love the idea that the flat fee visual scope of work is consistent with our design aesthetic…it makes so much sense and am working on the templates to make it my own!"

 

MICHELLE GONNELLA 
REFEATHER YOUR NEST

The Design Paradigm Class of 2023

We are a multi-faceted business strategy program with many ways to get involved and grow!

Click below to see what opportunities are available to take your business to the next level!

LEARN MORE ABOUT CHERYL
READ ONE OF MY ARTICLES
OTHER BUSINESS PROGRAMS
The best interior design business coach

 Meet Cheryl

A 24 YEAR DAMN GOOD DESIGNER®, SMALL BUSINESS AND INTERIOR DESIGNER COACH, PODCAST HOST & INDUSTRY WRITER

 

Known for her creative "what if" approach to all facets of design and an unrelenting search for the best solutions, creating homes from the inside out is her passion. But the flow, function and visualization of the future plan is her super power. Running a successful and dynamic business follows as a close second. 

 Her favorite hobby is research. Reference the "why" upon birth and it makes sense.

 She has two daughters, one husband, one Earl, two dogs and lives on a tiny barrier island on the gulf coast of Florida-and yes- keeps a hoodoo voodoo doll buried in the sand protecting against hurricanes. 

Please do not say the words: Package, Blocks, Red Flag, Overwhelm or Picked. Hives break out and it gets ugly. 

 

READ MORE ABOUT ME

Laura H.

Coaching Client

"We worked with Cheryl for one on one coaching and it was an amazing and informative experience that gave us actionable tasks that vastly improved our business. 

In regards to order management, Cheryl was able to guide us on how to replicate the system she uses in ClickUp to manage design products and orders. Now we have a system that tracks all client purchases from the design phase through order management and white glove delivery.

We would highly recommend working with Cheryl as a business coach. You will save time and money from the knowledge that you will gain!"

Diane B.

Coaching Client

"I have been working with Cheryl and Liz for several years. Cheryl has opened my eyes to running a better business. She and Liz are always available to answer any questions and help guide me through some rough waters.

My design fees are averaging $30,000 and minimum expenditure $85,000 . Working with Cheryl and her team has been amazing for me. Even after 22 years in business, she has taught this old dog a few new tricks! My revenue doubled the first year of working together. Wish I had met her and drank the Kool Aid years ago... They genuinely care about my success."

 

Rachel H.

Coaching Client

"I think it's so important for all kitchen and bath designers to understand their value, these rooms are complex and what we do is specialized. We bring value to our clients and we shouldn't sell ourselves short. Working with Cheryl has been a game changer for me.

Being able to cross reference my pricing with an established and reputable firm has been so helpful, I no longer price things blindly and have been consistently landing larger projects with larger budgets since working with her. I think this also comes down to confidence in what I'm offering and at what price point."

 

 

 

 

 

 

 

 

 

 

Have questions?

We have answers!

By purchasing The Design Paradigm™ you agree to abide by the copyright agreement and terms of service located below and if you are paying monthly it is a binding agreement to continue until the end of yearly the program. Due to the digital nature of this content this makes it nonrefundable.