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A 3 MONTH

Interior Design Business 
Process & Coaching Program



Perfecting all of the details of every process in your playbook, including the important client interactions BEFORE they become clients! And once they are a client, lets hone in on the win-win of expert client management! 
 

Live workshops, video training, templates and access to Cheryl and Liz for questions on anything covered in this program. 


We are offering this section of The Design Paradigm as a stand alone to answer the needs of designers who do not want to reinvent the wheel of managing all the processes that go into full service design and then how to integrate client management into your business. 

YES! I am in!
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 "YOU FELT LIKE US--OR THE US WE'D LIKE TO BE IN A YEAR!"

"The reason we invested in your program was due largely because of your very hands-on approach and the fact that you are ACTIVELY running a design firm."

 MICHELE DOYLE

BLUEFOOT ARCHITECTURE & DESIGN

THE DESIGN PARADIGM DESIGNER

HEAR WHAT OTHER DESIGNERS HAVE TO SAY!

Learn how the process saves the day--every time!

If you are here then I KNOW you are wondering where to go from the level you are on now and you are--

+ Wanting to learn to navigate the changes in running a business
from someone in the trenches with you.

+ Working consistently
but need to become more efficient in processes and client management.

+ Wanting take control of the conversation
and get your clients to trust the process.

+ Wanting to work hard, play hard and find your balance. 
Whatever that looks like for you because you do you, and not a cheap imitation of someone else's brand of success.

JOIN NOW
 

We are a multi faceted coaching program with many ways to get involved! 

Click below to see what opportunities are available to take your business to the next level!

LEARN MORE!

What's in it for you? 

+ Find your ideal client - and create the right expectations from the beginning.  

+ Formulate the bedrock of your client relationship - Our signature client introduction will reinforce your brand, establishes your mission, and introduces your team. 

+ Uplevel your processes - Building repeatable processes to eliminate inefficiencies and show your client why they need you. 

+ Create structure and accountability - Build the framework for your business operations, helping you to manage your time, resources, and budget effectively.

I NEED THIS!
 

THE LIVE WORKSHOPS ARE VERY HELPFUL SUPPLEMENTSTO THE PROGRAM!

"I'm still working to implements all the strategies within The Design Paradigm. I would watch the videos online prior to the live sessions and that would help me come prepared with any questions that I had. It was also helpful to hear other designers questions and hear what they are going through and see how other people are handling similar situations." 

 

COLLEEN LANGDON 

CRAFTED QUARTERS

TDP DESIGNER

 YOUR PASSION FOR WHAT YOU DO AND FOR HELPING OTHERS SUCCEED IS REMARKABLE!

 

"You are so thorough and have so much great information and I‚Äôm so glad to be part of TDP ‚Äď it doesn‚Äôt disappoint, and we are ready to make positive changes. I‚Äôm very proud of where I‚Äôve gotten to this point, and I am a firm believer in continually investing in the business with the right programs."¬†

 

KRISTA SHUGARS 

KD DESIGNS

TDP DESIGNER

YOU ARE SO INVESTED IN THIS AND TRYING TO ACTUALLY FIGURE OUT THE ISSUES INSTEAD OF GIVING OUT TEMPLATES! 

"I am just so glad that you have identified what might be the gap in my approach.  Thank you for asking so many questions and getting to the root of it. Cheryl taught me how to respect my clients, their money and their vision AND how to respect my business. No one can teach the business of doing business like you and there is nothing else out there like TDP!

SUNITA SAPRU 

HOUSE OF MDC

TDP DESIGNER

Managing the client experience from discovery to presentation to install and a post traumatic stress survivors guide to processes and Systems Management. 

Needing nothing but your wizardly wand and a glass of wine nightly. 
(wine not included, but the wand is!)

ENROLLMENT IS CURRENTLY CLOSED!

LOOK BELOW AT OUR PRICING OPTIONS!

JOIN NOW!

What is included?

+ Includes 50+ self-contained videos and ability to ask questions of Cheryl and Liz with 3 month access to our content host. Ask anything! 

+ 4 LIVE 2 hour workshops starting June 2024 with Cheryl and Liz going over questions, learning about the ins and outs client management and having fun with processes (yes, really!)

+ We are covering everything from the discovery call to the final installation, managing expectations, consumer behavior and our custom client archetypes.

 + Includes custom canva templates, checklists, ClickUp templates and client facing verbiage

+ Cheryl's OWN custom and unique client questionnaire to ensure your intake process gets to know your clients

VIEW A LIST OF ALL OUR DELIVERABLES BELOW!
THESE ARE CUSTOM MADE
AND USED BY CHERYL TO MAXIMIZE
YOUR PROFITABILITY!
 

Processes 

We all need a reminder sometimes. A guidepost to help navigate what’s next. A refresher on ways to catch our mistakes and how to prepare well for our team’s or client’s expectations.

But most of all ‚Äď we need systems to be able to define what we do, how we do it, and to create the foundation for training an amazing team to collaborate with us! Where do you start with defining these systems, outlining them, and making the checklists that capture all the ins and outs???¬†

From the ground up, just like any good design! Work with us in determining the best way to structure your processes into an organized outline that brings a project from A to Z. And as a bonus we’ll work in the details of tracking time, budgeting a job, organizing project details and specs, capturing your project management.

  • From the first time we speak with a new lead, we know that we are starting to build a foundation with them for what they‚Äôll expect of us ‚Äď how we speak, what our values are, and why we do what we do.

  • ¬†What questions must you ask? And to what end result are you aiming for as you wrap up the initial discovery call with a prospect in relation to the conversion of the call to a booked consult appointment?

  • We‚Äôll cover this and more as we explore why these first steps set the stage for your entire relationship and involvement in a project, and how this is your opportunity to really carve out a special place in your clients heart for your team and their trust in your abilities!¬†

  • Consider whether your questionnaire gets to the heart of the psychology of your clients needs, or is it just a wishlist for their perusal?

  • ¬†Focus on the show stopping presentation and not the myriad of details so important to us but less to the client. Wow them with solving their problems and bringing a vision to life and you will never have a single issue with a client again.¬†

  • We will explore what this means in your company, why we present what we do when we do (and how to evaluate what‚Äôs best when both for your needs and the client‚Äôs based on the scope they‚Äôre committed to!), and how to illicit good conversation, feedback and questions during the presentation so that the client feels heard and understands that your rationale while perhaps something they have not considered, is a valuable perspective because of X Y and Z

  • ¬†Pushing through the final 10% of a project can be the most difficult - but ensuring that you cross every T and dot every last I on the wrap up deliverables ensures you will get the best opportunity for great pictures and demonstrate to the client that even in the 11th hour their project means MUCH to you.¬†


    • How to handle and organize leads
    • Our Click Up outline for the Design Process and Workflow -easily can adapt to Asana, Monday or other similar programs- this is entirely able to be copied!
    • Checklists for all tasks¬†
    • The 100 steps up the mountain- Our ENTIRE workflow one by one and can assure you it is not "15 steps" !¬†
    • The discovery call - everything you need to be mindful of from start to finish¬†
    • The questionnaire and why ours is something special!¬†
    • Why the intake process is critical to success in schematic design¬†
    • Client onboarding and intake and the critical importance of this process
    • Defining the project framework
    • Design Direction- Why this is so important even if you are a solo designer¬†
    • Architectural Ideation Process and how this can be the winning ticket to client success
    • The 10 first things we look for on a set of proposed plans¬†
    • The investment, and all the little bits and bobs in between!¬†
    • The Presentation- How we do it and why we do not talk money! *( yet)¬†¬†
    • How to break down what you do in order to track it easier¬†
    • Our development process and samples in a case study
    • Concrete framework with agenda items for internal design process meetings before client presentation¬†¬†

Client Management 

We all have expectations. Sometimes they're set in reality. Sometimes they're based on assumptions.

In this industry, we can't leave a lot for interpretation and part of the reason for that is because the trust a client has in your ability to guide them is so important to a fruitful working relationship.

You have to know how to set the tone so that anyone who shows up to your door can feel comfortable that you will be a good steward of their funds and guide them professionally through the process to get them to a productive end result.

Who is your ideal client? What personalities resonate with you and your process? How can you reach these gemstone magical unicorn people and ensure they want to be a part of what you're about, too?  

While it takes a bit of reverse engineering, delving into this analysis helps you understand who you are up against and what sort of trends come along with these archetypes. Even the seemingly defiant clients are just looking to be heard - and here we'll set the tone for how to cultivate this dialogue in your business so you can continue that exploration of seeking to understand.

  • Develop the knowledge and muscle memory about how to collaborate with your ideal clients, the more likely the content you put out there on social media, your website, and in your portfolio will reflect the exact type of client you want. Let them find you... and be sure you are prepared once they do to make every dream they have come true!¬†

  • Challenge the client to think bigger and dig deeper so that as you onboard their project you start to learn how to best communicate with them, what excites them or stresses them about this process, and lay the groundwork for the type of experience you want them to have with your firm.¬†

  • We'll cover everything¬† from crafting a killer client introduction that speaks to your brand to how to best communicate with clients via email.

  • How to develop the confident voice that you need to carry a project to the finish line with grace and continued composure (even amongst all the bullshittakes we know are lying out there waiting for us!)¬†

  • Learn how to craft a warranty & care guide (and present it all decked out and gorgeous like you would the story boards in your first preso!), communicate with your clients on how photos will work, and initiate the wrap up that will get you a killer review (and maybe even some repeat business!)¬†

    • The budget tug of war - from start to finish
    • Educating the client on why you are indispensable to the project
    • Evaluating the client archetypes
    • How to find¬† your ideal client
    • Making the first impression stick and identifying¬†wants and needs
    • Eliminating and reframing the "Red-flag" client¬†
    • Client Confidence¬†and how to become the expert in the room
    • Quick course on the Psychology that can save your sanity¬†¬†
    • Strategizing for best project timelines, keeping your client informed & excited¬†
    • How to get the client to¬†write the perfect review with specifics that make you shine
    • Heuristics and what it means for your relationships
    • Building trust¬†the right way
    • Setting the stage for your entire professional relationship
    • How to prepare and think on your feet
    • Projecting confidence- because you are the expert in the room
    • Controlling the meeting direction & keynotes to hit (scope, budget, expectations!)¬†
    • Active listening & perfecting your probing questions list
    • "Reading the room" for engagement & understanding
    • Focus attention on how and when disclaimers need to be made¬†
    • Prepping for final install and photoshoots
    • Strategizing for best project timelines, keeping your client informed & excited¬†
    • How to get the client to¬†write the perfect review with specifics that make you shine¬†
    • The wrap up documentation - keeping clients informed even after the project is finished
    • Delivering the experience to the final detail - punch lists and that last 10% push¬†¬†

ADDITIONAL DELIVERABLES FOR CLIENT MANAGEMENT & PROCESSES

+ A business playbook/manual with all the things you need to outline employee guides and the basics of running your business 

+ 12 Step Client Management Protocol that ensures a win/win for both you and the client 

+ Client facing performance fabric giveaway

+ New lead form & post consult form

+ Custom client questionnaire that is quite a bit different than others

+ Cheryl's own custom processes checklists that she uses in her firm!

+ Custom client introduction canva templates

+ ClickUp templates to improve your internal processes

+ Client facing verbiage for questions in the discovery call, initial consultation, presentation process and email templates!

 MAKE NO MISTAKE THESE ARE NOT RUN OF THE MILL THAT YOU WILL FIND ANYWHERE!

MONTHLY

$1,350/M

3 MONTHLY PAYMENTS

PAY IN FULL

$3,650

ONE TIME PAYMENT

ENROLLMENT IS CURRENTLY CLOSED - PLEASE EMAIL STEPHANIE@INDETAILINTERIORS.COM FOR MORE INFO.

By logging in to Damn Good Designer¬ģ and The Design Paradigm‚ĄĘ you agree to abide by the copyright agreement and terms of service located below and if you are paying monthly it is a binding agreement to continue.

Due to the digital nature of this content this makes it nonrefundable.

THIS IS YOUR OPPORTUNITY TO DISCOVER THE DESIGN PARADIGM!

We are offering this section of The Design Paradigm as a stand alone for perfecting your processes and as a smaller commitment with reinvention of Client Magement & Processes!

This section provides you with the opportunity to try The Design Paradigm before you buy.

Decide no later than 14 days after the last workshop if you would like to join our year long coaching program and we will credit your payment of the section you purchased to the program.

LEARN MORE ABOUT THE ANNUAL DESIGN PARADIGM PROGRAM

Why learn from Cheryl?

+ Acknowledged expert in the industry
+ KBB's 2021 Person of the Year
+ NKBA Multi-year award winner and Judge! 
+ Brand Ambassador for multiple Kitchen and Bath brands
+ Published designer in over 80 national magazines
+ Industry Writer
+ 23 years (and counting) Kitchen & Bath Designer and Owner of In Detail Interiors

My firm, In Detail Interiors, employs 7 people, has a retail boutique showroom, e-commerce, Candle Studio and I have been coaching since 2017. 

My approach is from a creative stance-always- and is unapologetic about often saying what others think. 

My ideas and insights in running a business and then-- promoting it-- work for those who commit to leading, willing to ask questions, are not afraid to go against conventions, and are passionate about growth in some way or another.

If you are ready to STOP chasing bright shiny things, listening to the gurus who play on your fears and desire for someone else to do the work for you then you might be in the right place. 

YES! I'M READY FOR THIS!
cheryl clendenon cosentino
in detail interiors arts awards
blanco design council cheryl clendenon
kbb person of the year cheryl clendenon
design hounds influencer cheryl clendenon
silestone trendspotter cheryl clendenon
sks design council cheryl clendenon

By logging in to Damn Good Designer¬ģ and The Design Paradigm‚ĄĘ you agree to abide by the copyright agreement and terms of service located below and if you are paying monthly it is a binding agreement to continue.

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