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Designers often speak of ultra luxury clients as if this is the holy grail to be successful and make gobs of money--but it simply is not the case. Focusing only on luxury clients often overlooks the value in serving everyday luxury clients. There is immense value in creating beautiful, functional, and accessible design for a broader audience! Designers who focus on serving the everyday modern client can enjoy the fulfillment of helping more people create meaningful and functional homes, which also helps build a stronger, more inclusive brand for the designer.

We want to focus on the approachable modern client and get back to good design. #realpeoplelivehere

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