PRESENTS

cheryl clendenon interior design coach

Not ready to do The Design Paradigm annual experience? Want to start with a big, yet important dip into the pool? 
We are listening and offering a chance to dive into the business model you have heard so much about! This is the first phase of The Design Paradigm annual program.

A 4 Month Interior Design Business Strategy and Coaching Program
on what you need NOW


A focus on core components to a successful business model, value creation and how to SELL it to the client as a win/win! 


Running a design firm, or any small business for that matter, is not a one size fits all wrapped up in a pretty bow. 
I teach a complete business model  --not a "thing" you do for your business. This will set you up for sustainable growth.


Live workshops, video training, deliverables and access to Cheryl and Liz for questions. 
We are offering this section of The Design Paradigm as a stand alone for fast tracking to profit.
YES! I am in!

 "EVERYTHING CHANGED AFTER WORKING WITH CHERYL! I FEEL I HAVE A SUCCESSFUL BUSINESS NOW!"

She looked at everything in my business and she knew exactly where it should be going and that really helped. I don't love the hand holding, I want someone that will actually tell me the truth! And she doesn't hold back and says whatever she needs to say. 

MALKA HELFT

 THINK CHIC INTERIORS

COACHING CLIENT

HEAR WHAT OTHER DESIGNERS HAVE TO SAY!

DELIVERING A WIN WIN FOR YOUR CLIENT--AND YOU!

Show me the money! A business model for contrarions and non-conformists.

 

This is the Business Model that transforms your business into a growth machine. We are going to reinvent and build the framework for your design firm.

 

You may have heard about the minimum expenditure from another designer--but here you can learn from the designer and entrepreneur who built this as a foundation to ride the roller coaster of the ever-changing industry.

 

But this program is so much more than simply a new way of thinking about business.  You will learn more than you have since you began working. 

 

WE TEACH HOW TO RUN A PROFITABLE BUSINESS. THAT IS THE SHORT TRUTH. ASK PEOPLE WHO HAVE WORKED WITH US. 

THIS IS THE REAL DEAL.  

This is not theory.¬†This is not about how to do ‚Äúdesign‚ÄĚ.¬†It is not about how to dodge questions from clients or hide photos because you are worried they will shop you. There is no need for subterfuge with¬†this business model.¬†

We welcome the questions. 

We welcome the scrutiny. 

This only enhances a strong firm. 

 

When you have a project pricing business model based on the value you will deliver to the client, you do not need to worry about questions. You HAVE the answers. 

 

What's in it for you?

 

 Projecting Profit- Flat fees and the minimum expenditure and how to sell it, how to put it under contract and why this is a game changer. 

 

Upleveling your process-Our signature scope of work and fee proposal with all the verbiage you need

 

Mastering the optimum consultative sale- Making your interactions with clients a WIN /WIN is how we make selling the value a natural response 

 

Understand why the financial set up matters- Why it is important how you set up your books so you can see how you are doing simply and easily 

 

Goal setting- Learn  to set your goals with my specific methods and calculator to determine your capacity and what you need to charge in fees, product sales or a combination of both. When complete you will know what you can take on.  

 

TAKE THE STEP NOW TO LEARN WHAT IS AN ADVANCED LEVEL OF BUSINESS KNOWLEDGE FROM THE MASTER OF HOW TO CREATE A SUSTAINABLE GROWTH ORIENTED BUSINESS. 

 

 

I NEED THIS!

We are a multi faceted coaching program with many ways to get involved! 

Click below to see what opportunities are available to take your business to the next level!

LEARN MORE!
 

THE CONTENT YOU DELIVER IS SO COMPREHENSIVE, AND I AM IN TOTAL AWE OF THE DETAILS!!!

"I received two signed contracts on the same day and you helped me with both proposals! The flat fees combined are $31,000 with minimum expenditures of $130,000 plus project management! I so appreciate the passion, enthusiasm, wisdom, time and energy you are putting into this incredible and amazing program." 

 

UTE VANDENBERGHE 

UV DESIGNS

THE DESIGN PARADIGM CLASS OF 2023

 PRICING MINDSET WAS ONE OF THE BIGGEST TAKEAWAYS OF MY YEAR!

 "The Design Paradigm graduate here and my pricing mindset was one of the the biggest takeaways of my year, but it's supported by all the other trainings, marketing to my ideal clients, the discovery call to sell the paid home consult, amazing home consults diagnosing the project and following it with gorgeous and inspiring and clear but detail visual scope of work (no boring contract language) has led me to the highest fixed fees ever, commitment to very high minimum expenditures with my company, clients excited because of my professionalism, passion and clarity of my process and for me falling back in love with my business." 

 

MEGAN DAUGHTRY 

PROUD HOUSE STUDIO & CO

THE DESIGN PARADIGM CLASS OF 2023

I NEVER THOUGHT I WOULD BE REEVALUATING EVERY ASPECT OF MY BUSINESS BUT I AM!

 

"I have done proposals in the past but NEVER like this!!  I love the idea that the flat fee visual scope of work is consistent with our design aesthetic…it makes so much sense and am working on the templates to make it my own!"

  

 

 

MICHELLE GONNELLA 

REFEATHER YOUR NEST

THE DESIGN PARADIGM CLASS OF 2023

The Business Model

Building the framework from the ground up and having a solid foundation that will make it recession proof.

Change your business for the better by laying a solid foundation first. We will be a partner in reimagining and refocusing your business from the ground up.

This is the business model that transforms your business into a growth machine. You can project income based on your projections even if you do not sell product.  This is about building the framework for your business and you cannot have one part without the other and you will see why I firmly believe this. 

WE ARE CURRENTLY NOT ENROLLING. CLICK THE LINK BELOW TO BE FIRST IN THE KNOW WHEN ENROLLMENT BEGINS!  

JOIN NOW!

WHY TDP IS A GAME CHANGER

+ Learn about the minimum expenditure and why it is important and how to implement and more importantly make it a win win for you and your client.

+ Learn why our scope of work is a game changer for designers and elevates you above the competition.

+ Learn how to structure the business model for optimum success and growth and protect yourself via your contract.

+ Learn how to sell your value and not your time. I am the master of sales and it's all about how you think and position your services. 

+Learn about how to set up your finances so that you understand where your money is and the mindset behind it 

+ Most importantly the contract language you need to lock in the profit and the client facing optics you need to sell the client on a win/win partnership! 

 

WHAT IS INCLUDED

+ Includes 50+ self-contained videos and ability to ask questions of Cheryl and Liz with 4 month access to our content host. Ask anything! 

+ 5 LIVE 2 hour workshops starting March 2024 with Cheryl and Liz going over questions, learning about the ins and outs of this business model and having fun with financials! (yes, really!)

+ We are covering everything from project pricing, goal setting, minimum expenditure verbiage, the visual proposal and all things business.

 + Includes custom canva templates, the scope of work layout template and verbiage

+Cheryl's OWN custom calculators that quite frankly kick butt over anything you have seen and financial spreadsheets and more!

 VIEW OUR LIST OF DELIVERABLES BELOW!

ADDITIONAL DELIVERABLES FOR THE BUSINESS MODEL

MAKE NO MISTAKE THESE ARE NOT RUN OF THE MILL THAT YOU WILL FIND ANYWHERE!

THESE ARE ALL CUSTOM MADE BY CHERYL TO MAXIMIZE YOUR PROFITABILITY!

  + Cheryl's custom goal calculator. Crucial to get you where you want to be! And a road map to get you there!

+ Cheryl's custom flat fee and minimum expenditure calculator and a tutorial to walk you through it! Plus a Q & A workshop to really understand it.

+ Client facing verbiage to master the minimum expenditure and make it a win win

+ Custom project stats spreadsheet.

+ Custom simple cash flow calculator. 

 + Custom chart of accounts

 

+ Cheryl's custom cost to be open calculator. If you don't know this, Cheryl will make sure you do!

+ Custom hours worksheet --yes you should be tracking your time!!

+ Develop your core 10 business principles with Cheryl's guide of her own!

+ Custom scope of work canva templates

+ Custom design manifesto templates

+ Custom email templates

+ Case studies breaking down how to maximize your profitability and grow your business

 

MONTHLY

$1,249/M

4 MONTHLY PAYMENTS

PAY IN FULL

$4,649

ONE TIME PAYMENT

By logging in to Damn Good Designer¬ģ and The Design Paradigm‚ĄĘ you agree to abide by the copyright agreement and terms of service located below and if you are paying monthly it is a binding agreement to continue.

Due to the digital nature of this content this makes it nonrefundable.

THIS IS YOUR OPPORTUNITY TO DISCOVER THE DESIGN PARADIGM!

We are offering this section of The Design Paradigm as a stand alone for fast tracking to profit and as a smaller commitment with reinvention of The Business Model!

The Business Model provides you with the opportunity to try The Design Paradigm before you buy.

Decide no later than 14 days after the last workshop if you would like to join our year long coaching program and we will credit your payment of the section you purchased to the program.

LEARN MORE ABOUT THE ANNUAL DESIGN PARADIGM PROGRAM

Why learn from Cheryl?

 
+ Acknowledged expert in the industry

+ KBB's 2021 Person of the Year

+ NKBA Multi-year award winner and Judge! 
+ Brand Ambassador for multiple Kitchen and Bath brands
+ Published designer in over 80 national magazines
+ Industry Writer 

+ 23 years (and counting) Kitchen & Bath Designer and Owner of In Detail Interiors

My firm, In Detail Interiors, employs 7 people, has a retail boutique showroom, e-commerce, Candle Studio and I have been coaching since 2017. 

My approach is from a creative stance-always- and is unapologetic about often saying what others think. 

My ideas and insights in running a business and then-- promoting it-- work for those who commit to leading, willing to ask questions, are not afraid to go against conventions, and are passionate about growth in some way or another.

If you are ready to STOP chasing bright shiny things, listening to the gurus who play on your fears and desire for someone else to do the work for you then you might be in the right place. 

YES! I'M READY FOR THIS!
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By logging in to Damn Good Designer¬ģ and The Design Paradigm‚ĄĘ you agree to abide by the copyright agreement and terms of service located below and if you are paying monthly it is a binding agreement to continue.

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