Building a Business for Long Term Success
Built for Profit
An on-demand workshop laying the foundation of why the Project Pricing™
business model creates more growth and stability.
The answer to increasing your PROFIT doesn’t necessarily mean you need to sign more clients and increase your workload.
It means that you need to be SMARTER about how implementing project pricing, evaluating the parameters of your project selections and managing the CAPACITY you have to "spend."
If you want long-term growth and stability, you have to understand how your business actually works—and stop relying on band-aid strategies and quick wins.
Here you can watch an on-demand workshop to build a business that lasts!
Cheryl Clendenon is the owner of a nationally recognized design firm and retail boutique, business growth strategist, and the unapologetically bold voice behind the Damn Good Designer podcast.
My superpower?
Seeing the unseen — engineering businesses from the inside out with equal parts imagination, flow, and financial foresight.
If you’re ready for real talk, razor-sharp insights, and a healthy dose of business rebellion, Cheryl is the voice you’ve been waiting for.
Learn from Cheryl as I share the pricing strategy that transformed my own firm, In Detail Interiors, and helped hundreds of designers create businesses that don’t just survive—but grow.
START BUILDING PROFIT DRIVEN GROWTH!
What you’ll walk away with:
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A practical breakdown of how to structure your fees for real, recurring profit
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The mindset shift that stops clients from “shopping you”
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A realistic way to project your income—especially when leads are slow
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The truth about packages, hourly billing, and why minimum expenditure wins every time
No fluff. No filler.
Just clarity, confidence, and a pricing model that actually works.
WATCH NOW FOR $79!
"Just wanted to say that I did one on one coaching with Cheryl last year and she's a total genius!
She changed my business last year and has helped me truly understand so much more about leadership, finances, and how metrics directly relate to profitability."
Sarah Hargrave
The Collective Dallas
"Working with Cheryl in TDP has really transformed our business. The program pays for itself many times over in terms of increased profitability, higher quality clients, and streamline internal operations. Cheryl genuinely cares and wants to help and provides personal attention throughout our journey!"
Krista Shugars
KD Designs
"Just wanted to let you know
we received an enthusiastic acceptance to our revised scope of work for the project that you reviewed. This feels like a big leap forward for us in terms of predicting income and getting comfortable with talking about our new Cheryl-ified model/processes!"
Monica Guarnaschelli
Indigo Mavens
We are a multi-faceted business strategy program with many ways to get involved and grow!
Click below to see what opportunities are available to take your business to the next level!
LEARN MOREImplementing project pricing in MY business has played an integral part in growing my firm year after year as well as changing the trajectory of hundreds of other design firms I coach.
What you will receive:
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90 minute on-demand workshop
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The exact mindset and strategy I’ve embraced to overcome your client shopping you by setting the stage properly and managing their expectations.
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How to get started with projecting your income, even if your leads have dropped and your profit has dipped.
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The actions I took (and still do!) to position your firm with the right verbiage for a win win with your client.
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The good, the bad, and the ugly about the minimum expenditure, "packages" (yuck) and why charging hourly for all projects will hold you back.
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A downloadable note-taking guide