PRESENTS

A 4 month Interior Design Business Coaching Program


Focusing on core components to a running an Interior Design Firm. 


Running a design firm, or any small business for that matter, is not a one size fits all wrapped up in a pretty bow. 
I teach a complete business model  --not a "thing" you do for your business. This will set you up for sustainable growth.


Live workshops, video training, deliverables and access to Cheryl and Liz for questions. 
We are offering this section of The Design Paradigm as a stand alone for fast tracking to profit.
YES! I am in!

 OUR GREATEST STRENGTH IS

THE UNIQUE, REBELLIOUS AND INCREDIBLY THOROUGH APPROACH WE TAKE TO THE BUSINESS FRAMEWORK--ONE LAYER AT A TIME. 

Make the time. You are worth the effort. Start now paving the path to a reimagined framework to sustainable business growth one amazing element at a time.

Yes, we will challenge you but cheer you on.

We will make you reread something several times--because--did she just say what I think she said?

Yes, we will push and pull and then answer your questions.

This is not some wham bam glamathon, It is the real deal you have been looking for and what is missing from the business coaching marketplace today.  

Heck, it is not even that hard to stand out amongst the sea of sameness!

I got this. And you can get it too. 

 

We are a multi faceted coaching program with many ways to get involved! 

Click below to see what opportunities are available to take your business to the next level!

LEARN MORE!

THE CONTENT YOU DELIVER IS SO COMPREHENSIVE, AND I AM IN TOTAL AWE OF THE DETAILS!!!

"I received two signed contracts on the same day and you helped me with both proposals! The flat fees combined are $31,000 with minimum expenditures of $130,000 plus project management! I so appreciate the passion, enthusiasm, wisdom, time and energy you are putting into this incredible and amazing program." 

 

UTE VANDENBERGHE 

UV DESIGNS

 

I CANNOT RECOMMEND
IT ENOUGH!!

 

"I have completed Cheryl's year-long coaching program, The Design Paradigm. It has been absolutely 100% invaluable and teaching me how to sell this to a client so it’s a win-win for us both. In booking just one or two jobs I have already paid my company back for the investment in the coaching through the design fees themselves.  

 

RYAN WILLIAMS 

ARTISAN DESIGN STUDIO

I NEVER THOUGHT I WOULD BE REEVALUATING EVERY ASPECT OF MY BUSINESS BUT I AM!

 

"I have done proposals in the past but NEVER like this!!  I love the idea that the flat fee visual scope of work is consistent with our design aesthetic…it makes so much sense and am working on the templates to make it my own!"

  

 

MICHELLE GONNELLA 

REFEATHER YOUR NEST

The Business Model

Building the framework from the ground up and having a solid foundation that will make it recession proof.

Change your business for the better by laying a solid foundation first. We will be a partner in reimagining and refocusing your business from the ground up.

This is the business model that transforms your business into a growth machine. You can project income based on your projections even if you do not sell product.  This is about building the framework for your business and you cannot have one part without the other and you will see why I firmly believe this. 

First workshop starts March 12, 2024!

JOIN NOW!

WHAT YOU WILL LEARN

Learn about the minimum expenditure and why it is important and how to implement and more importantly make it a win win for you and your client.

Learn why our visual scope of work is a game changer for designers and elevates you above the competition.

Learn how to structure the business model for optimum success and growth and protect yourself via your contract.

Learn how to sell your value and not your time. I am the master of sales and it's all about how you think and position your services. 

 

WHAT IS INCLUDED

+ Includes 50+ self-contained videos and ability to ask questions of Cheryl and Liz with 4 month access to our content host. Ask anything! 

+ 5 LIVE 2 hour workshops starting March 2024 with Cheryl and Liz having fun with financials! (yes, really!)

+ We are covering everything from project pricing, goal setting, minimum expenditure verbiage, the visual proposal and all things business.

 + Includes custom canva templates, Cheryl's OWN custom calculators and spreadsheets and more!

 TWO PRICING OPTIONS BELOW!

MONTHLY

$1,175/M

4 MONTHLY PAYMENTS

I'M IN!

PAY IN FULL

$4,500/

ONE TIME PAYMENT

I'M IN!

By logging in to Damn Good Designer® and The Design Paradigm™ you agree to abide by the copyright agreement and terms of service located below and if you are paying monthly it is a binding agreement to continue.

Due to the digital nature of this content this makes it nonrefundable.

THIS IS YOUR OPPORTUNITY TO DISCOVER THE DESIGN PARADIGM!

We are offering this section of The Design Paradigm as a stand alone for fast tracking to profit and as a smaller commitment with reinvention of The Business Model!

The Business Model provides you with the opportunity to try The Design Paradigm before you buy.

Decide no later than 45 days after the first workshop if you would like to join our year long coaching program and we will credit your payment of the section you purchased to the program.

This obviously fantastic offer must be decided on and purchased before the 45 days.

LEARN ABOUT THE DESIGN PARADIGM PROGRAM

Why learn from Cheryl?

 
+ Acknowledged expert in the industry

+ KBB's 2021 Person of the Year

+ NKBA Multi-year award winner and Judge! 
+ Brand Ambassador for multiple Kitchen and Bath brands
+ Published designer in over 80 national magazines
+ Industry Writer 

+ 23 years (and counting) Kitchen & Bath Designer and Owner of In Detail Interiors

My firm, In Detail Interiors, employs 7 people, has a retail boutique showroom, e-commerce, Candle Studio and I have been coaching since 2017. 

My approach is from a creative stance-always- and is unapologetic about often saying what others think. 

My ideas and insights in running a business and then-- promoting it-- work for those who commit to leading, willing to ask questions, are not afraid to go against conventions, and are passionate about growth in some way or another.

If you are ready to STOP chasing bright shiny things, listening to the gurus who play on your fears and desire for someone else to do the work for you then you might be in the right place. 

YES! I'M READY FOR THIS!

By logging in to Damn Good Designer® and The Design Paradigm™ you agree to abide by the copyright agreement and terms of service located below and if you are paying monthly it is a binding agreement to continue.

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